Scientific and Social Research

Smart Tourism Technology Attributes and Behavioral Intentions of Tourists Among the Resorts in Batangas Province: Basis of an Action Plan

Jillanie E. Dalawampu — 2025-06-13

This study examined the relationship between smart tourism technology (STT) attributes and tourist behavioral intentions in resorts across Batangas Province. Employing a descriptive correlational design, the study aimed to explore how informativeness, accessibility, interactivity, and personalization of STT influence tourists’ decisions to revisit, recommend, and show loyalty toward resorts. A structured questionnaire adapted from validated instruments was administered to 384 tourists who recently experienced smart technologies in Batangas resorts. The sample was carefully selected using random sampling to ensure representativeness. Data collection prioritized ethical considerations, including securing approvals and informed consent, and involved pilot testing to enhance instrument validity and reliability. Findings revealed that respondents were predominantly female, mostly adults, and married, indicating a diverse demographic profile. Tourists strongly agreed that the accessibility and informativeness of STT significantly enhanced their travel experience. Positive behavioral intentions were evident, particularly in revisit intentions and word-of-mouth recommendations, although willingness to pay more was less pronounced. Statistical analysis confirmed a significant positive relationship between STT attributes and behavioral intentions, suggesting that enhanced digital features foster greater tourist engagement and loyalty. Based on these results, the study proposes an action plan to improve STT implementation in Batangas resorts, emphasizing tailored strategies that reflect the needs of the main demographic groups. The findings contribute valuable insights to the growing field of smart tourism, highlighting the potential of digital innovations to enhance destination competitiveness and tourist satisfaction in emerging resort markets. Future research may explore additional factors, such as security, digital literacy, and social media influence, to deepen understanding of tourist behavior in smart tourism contexts.

The Nationality and Cosmopolitanism of Modern Chinese Literary Tradition

Qinglang Tao — 2025-06-13

Since the twentieth century, Chinese literary theory has manifested strong cosmopolitanism and nationality, presenting a modern tradition different from the classical literary tradition. The direction of literary tradition is an important path to continue the tradition and build a modern tradition of literary theory. Based on the world perspective, tracing the historical lineage of aesthetic research and literary practice, and scrutinizing the complex changes of Chinese literary theories in the world’s literary theories are important content for the genesis of national literary theories nowadays. On the one hand, it is important to carefully review and sort out the discourse system on which the Chinese literary tradition has been based for the past one hundred years, so as to continue the essential spirit of the literary tradition. On the other hand, it is important to re-explore the way of occurrence of the literary tradition and the vitality in the discourse paradigm, so as to provide impetus for the modernization and internationalization of the modern Chinese literary theory.

A Review of Research on the Concept of Digital Agriculture Competitiveness in Domestic and International Contexts

Zhiqing He — 2025-06-13

Digital agricultural competitiveness reflects the development status of agriculture in a region. Studying the concept of digital agricultural competitiveness can provide a theoretical foundation for the modernization of agriculture. This paper explores the concepts of both digital agriculture and agricultural competitiveness to define the notion of digital agricultural competitiveness.

Exploration of Sustainable Development Pathways for Cultural Tourism under the Perspective of the “Priority of Historical Landscape Value” Theory in Ancient Architecture: A Case Study of the Mogao Grottoes in Dunhuang

Ruijuan Wang — 2025-07-08

Ancient Silk Road heritage sites carry profound national cultural history, and their protection and development are crucial for cultural inheritance and the sustainable development of the local economy and society. This paper takes the Mogao Grottoes in Dunhuang as a case study to explore, in depth, the realistic characteristics and sustainable development paths between heritage protection and the high-quality integration of cultural tourism development under the guidance of the “Priority of Aesthetic Value” theory in the context of the digital economy.