Proceedings of Business and Economic Studies
https://ojs.bbwpublisher.com/index.php/PBES
<p style="text-align: justify;"><em>Proceedings of Business and Economic Studies (PBES)</em> is an international, peer-reviewed and open access journal which focuses on theoretical and applied studies of corporate and financial behavior. Aiming to promote the research in fields of business economics and management and help economists keep abreast of the vast flow of literature.</p> <p style="text-align: justify;">It covers mainly but not limits to the following areas: ranging from the core themes of the entrepreneurial process and new venture creation to other topics, accounting and financial management, economics, human resource management and organizational behavior, information management, international business, strategy and innovation, management science and operations management, marketing and retailing.</p> <p align="justify"> </p>Bio-Byword Scientific Publishing PTY LTDen-USProceedings of Business and Economic Studies2209-2641Research on the Optimization of Corporate Innovation Management in the Context of Digital Transformation
https://ojs.bbwpublisher.com/index.php/PBES/article/view/14672
<p>This paper explores the profound impact of digital transformation on corporate innovation management. Addressing the challenges related to funding, technology, and organizational restructuring, it proposes four key optimization strategies: strengthening digital mindsets to reshape corporate culture; expanding business scopes to achieve cross-sector integration; developing intelligent platforms to enhance production and marketing efficiency; and intensifying talent cultivation to activate the core elements of innovation. The study aims to facilitate the deep integration of management and technology, enabling enterprises to convert digital advantages into core competitiveness for high-quality, sustainable development.</p>Wenying Bao
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2026-04-282026-04-28941510.26689/pbes.v9i4.14672Evolutionary Theory of “Specialized, Refined, and Innovative” Enterprises in the AI Era: How Digital Resilience Reshapes Corporate Moats
https://ojs.bbwpublisher.com/index.php/PBES/article/view/14677
<p>In the deep-water zone of the global digital economy in 2026, the survival rules for “Specialized, Refined, and Innovative” SMEs are undergoing a fundamental shift. Artificial Intelligence (AI) has evolved from an efficiency tool into a “digital foundation” that anchors corporate positions amidst uncertainty. This paper examines the new commercial paradigm of “digital resilience” through empirical research on 312 representative enterprises in the Greater Bay Area and case studies of hard-tech leaders in Beijing. Findings indicate that AI adoption significantly enhances a firm’s ability to perceive and recover from supply chain shocks. The study concludes that the integration of industry deep-plowing and AI investment creates an asymmetric competitive advantage, forming a “flexible moat” for sustainable growth.</p>Weidong Su
Copyright (c) 2026 Author(s)
2026-04-302026-04-3094131810.26689/pbes.v9i4.14677