Proceedings of Business and Economic Studies

Research on the Application of Blockchain Technology in Cold Chain Logistics for Agricultural Products

Penglin Yu — 2024-10-23

With the continuous advancement of science and technology and the advent of the digital era, blockchain technology is increasingly demonstrating its great potential across various industries due to its unique features of decentralization, transparency, and immutability. In particular, in the cold chain logistics of agricultural products, the application of blockchain technology can not only enhance logistics efficiency but also ensure food safety and boost consumer trust. This paper first outlines the advantages of blockchain technology in cold chain logistics for agricultural products, and then clarifies the application pathways of blockchain technology in this field, providing a reference for relevant researchers.

A Lane Change Model Considering the Stability of Cooperative Adaptive Cruise Control Platoon Fleet

Shunli Li — 2024-10-22

In this article, lane change models for mixed traffic flow under cooperative adaptive cruise control (CACC) platoon formation are established. The analysis begins by examining the impact of lane changes on traffic flow stability. The influences of various factors such as lane change locations, timing, and the current traffic state on stability are discussed. In this analysis, it is assumed that the lane change location and the entry position in the adjacent lane have already been selected, without considering the specific intention behind the lane change. The speeds of the involved vehicles are adjusted based on an existing lane change model, and various conditions are analyzed for traffic flow disturbances, including duration, shock amplitude, and driving delays. Numerical calculations are provided to illustrate these effects. Additionally, traffic flow stability is factored into the lane change decision-making process. By incorporating disturbances to the fleet into the lane change income model, both a lane change intention model and a lane change execution model are constructed. These models are then compared with a model that does not account for stability, leading to the corresponding conclusions.

Enhancing Statistical Infrastructure to Improve Economic Census Efficiency

Jie Liang — 2024-10-22

With the continuous development of the economy and societal progress, the economic census, as an important aspect of national statistical work, is directly influenced by the quality of grassroots infrastructure. This paper thoroughly discusses the importance of strengthening the statistical foundation to improve the efficiency of economic census work, analyzes the existing issues in current infrastructure and census processes, and proposes corresponding solutions. By enhancing the professional training of grassroots statisticians, updating data collection technologies, and optimizing workflows, the aim is to significantly improve the accuracy and efficiency of the economic census, providing strong support for the healthy development of the national economy and informed decision-making.

Consumer Psychology in the Digital Age: How Online Environments Shape Purchasing Habits

Yanbin Ni — 2024-10-22

The advent of the digital age has profoundly changed consumers’ mindsets and habits. The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recommendation systems based on mass data. This system not only increases the convenience of purchases and conversions but also alters the purchasing behavior of consumers, leading them to make choices subconsciously. Potential risks associated with large-scale data sharing and usage have heightened consumer concerns regarding privacy, thereby weakening the foundational trust in platforms and deterring them from shopping. Additionally, the rapid growth of e-commerce in the digital age, coupled with changing market circumstances, has intensified psychological pressure on consumers, making their decision-making processes more complex and difficult. Furthermore, the program will explore issues related to improving customer experience, developing individual marketing strategies, and designing customer loyalty plans. It will also address questions of privacy in a digital environment, the dilemmas of excessive or disruptive consumption behavior, and the complexity and diversity of consumer behavior in the face of digital change. The objective of this study is to develop a fear study that will enable a better understanding of the impact of online shopping on consumer behavior and provide a strategic guide for retailers to meet the challenges and opportunities presented by the digital age.

Current Situation of Digital Inclusive Finance in China

Yun Li — 2024-10-23

Inclusive finance is not only an innovation in financial service concepts but also an institutional arrangement to address the imbalance in social and economic development. Therefore, it is particularly necessary to study the current development status, development level, and challenges of inclusive finance and to conduct research on these issues. Overall, inclusive finance has demonstrated a positive momentum of development, but improvements are still needed in terms of market players, products and services, and the external ecosystem. China’s inclusive finance is still in its infancy, making it essential to accelerate its development and promote inclusive finance in the country.

The Influence of Information Technology Investment on the Organizational Performance: The Moderating Role of External Environment

Zhilin Shi — 2024-10-22

In the information era, enterprises can enhance organizational performance through advanced information technology. Based on the resource-based view, this paper examines the mechanism by which information technology (IT) investment influences organizational performance, with the external environment as a moderating variable. Using 265 valid samples collected from agricultural enterprises in Shandong province, this study conducts an empirical test through partial least squares structural equation modeling. The results demonstrate that IT investment has a significant positive effect on organizational performance, and the external environment significantly moderates the relationship between IT investment and organizational performance. This research contributes to a deeper understanding of the relationship between IT investment and organizational performance, enriches resource-based theory, expands the research framework on IT investment, and offers guidance for enterprises seeking sustainable growth.

Property Attribute and Property Ownership of Virtual Property

Mengshuai Zhu — 2024-10-22

Virtual property has increasingly become a key issue, particularly regarding its nature, ownership, and goodwill acquisition, all of which are worthy of study. Analyzing these issues can contribute to a better understanding of how to develop laws and regulations to protect virtual property.

Empirical Analysis of the ESG and Financial Performance: Evidence from Chinese Technology Enterprises

King San Cheung — 2024-10-22

To date, the concept of sustainable development has gained global attention from companies and investors. One important reason for this is the increasing interest of investors in incorporating environmental, social, and governance (ESG) elements into their investments. The purpose of this dissertation is to analyze the correlation between ESG factor performance and corporate financial performance in Chinese technology enterprises. Additionally, the study focuses on Internet and medical technology companies to ensure relevance. The findings of the study provide guidance on ESG investment and sustainability for both companies and individual investors.

Does US Dollar Supply Trigger House Price Fluctuations? An International Comparison

Zihan Wang — 2024-10-22

Cyclical fluctuations in asset prices are closely related to the overall stability of the macroeconomy and have thus become a significant topic in academic and professional exploration. Among these fluctuations, changes in the supply of the U.S. dollar, the global reserve, and primary settlement currency have a broad and far-reaching impact on international financial markets. Since COVID-19, asset prices across various countries have shown differing trends due to fluctuations in the U.S. dollar supply. Housing prices, a key focus in asset pricing research, have been affected to varying degrees. This thesis utilizes seven house price indices from representative cities worldwide from 2020 to 2023 to compare the differential impacts across various countries using an empirical approach. The results indicate that the impact of the U.S. dollar money supply (M2) diminishes in a gradient from the U.S. to East Asia, and then to Europe.

Research on Mixed Ownership Reform of State-Owned Enterprises from the Perspective of Marxist Political Economy

Honghong Lu — 2024-10-22

Under China’s socialist system, state-owned enterprises are key forces driving the economic trajectory and providing strong momentum. These enterprises not only bear the crucial responsibility of advancing the process of national modernization but also serve as the core of the national economic lifeline through their irreplaceable status and function amidst changing times. In the new era, with the advent of the technological revolution and the wave of globalization, state-owned enterprises face unprecedented opportunities and challenges. As a significant aspect of state-owned enterprise reform, the mixed ownership reform is not only a transformation in the structure of enterprise ownership but also a reflection of China’s broader, comprehensive reform efforts. By deeply advancing this reform, it will help optimize the allocation of state-owned assets and significantly boost technological and management innovation within state-owned enterprises, ensuring their competitiveness in the intense market environment. Therefore, this paper will conduct an in-depth analysis of the mixed ownership reform of state-owned enterprises from the perspective of Marxist political economy.

Research on the Relationship Between Average Cigarette Price per Box and Government Procurement in City A Based on a Regression Model

Yao Nie — 2024-10-23

This study aims to analyze and predict the relationship between the average price per box in the cigarette market of City A and government procurement, providing a scientific basis and support for decision-making. By reviewing relevant theories and literature, qualitative prediction methods, regression prediction models, and other related theories were explored. Through the analysis of annual cigarette sales data and government procurement data in City A, a comprehensive understanding of the development of the tobacco industry and the economic trends of tobacco companies in the county was obtained. By predicting and analyzing the average price per box of cigarette sales across different years, corresponding prediction results were derived and compared with actual sales data. The prediction results indicate that the correlation coefficient between the average price per box of cigarette sales and government procurement is 0.982, implying that government procurement accounts for 96.4% of the changes in the average price per box of cigarettes. These findings offer an in-depth exploration of the relationship between the average price per box of cigarettes in City A and government procurement, providing a scientific foundation for corporate decision-making and market operations.

Research on the Impact and Strategies of Rail Transit Network Integration in the Context of Metropolitan Area Development: A Case Study of the Wuhan Metropolitan Area

Xiaorong Wang — 2024-10-22

The metropolitan area is one of the key focal points in the construction and development of China’s new urbanization. Urban integration is an emerging trend in metropolitan areas. This paper explores the traffic demand characteristics and economic aspects of rail transit within metropolitan regions and argues that the construction of an integrated urban rail transit network is an effective approach to support their development. Rail transit in metropolitan areas offers both technical and economic advantages, improving the efficiency of time and space resource utilization, fostering economic cooperation, and ultimately contributing to an integrated development model. However, the integration of rail transit networks faces several challenges, including road network planning, technical standards, and operational organization. Using the Wuhan metropolitan area as a case study, this paper analyzes the challenges of rail transit network integration and proposes strategic solutions for development.

Research on Audit Risks in the Recognition of Data Assets on Financial Statements

Xia Xiao — 2024-10-24

This paper explores the audit risks associated with the recognition of data assets on financial statements, focusing on the complexities arising from their replicability, unique valuation patterns, and contextual dependencies. It identifies major misstatement risks at both the financial statement and assertion levels, including the potential for management to exaggerate data asset values, uncertainties in valuation methods, and deficiencies in data governance and internal controls. Additionally, auditors’ lack of professional knowledge and inappropriate audit methods can lead to inspection risks. The paper emphasizes the urgent need for enhanced accounting standards for data assets, effective guidelines for their recognition and measurement, and robust internal controls. Furthermore, it advocates for the exploration of effective valuation methods and the incorporation of advanced technologies, such as big data and AI, into auditing practices. By improving auditor training and methodologies, organizations can better manage the inherent risks associated with data asset auditing.

Case Analysis of Tianqi Lithium Corp’s Acquisition of Sociedad Química y Minera

Jiaqi Zhang — 2024-10-24

Enterprise mergers and acquisitions (M&A) are vital strategies for companies worldwide to expand markets, enhance competitiveness, and achieve strategic goals. The Chinese government’s strong support for the new energy industry has created a favorable policy environment for the development of the lithium battery sector. Against this backdrop, Tianqi Lithium Corp’s acquisition of Sociedad Química y Minera (SQM) in Chile has garnered widespread attention. This paper takes Tianqi Lithium Corp’s acquisition of SQM as the research subject, conducting a detailed analysis of the motives behind the M&A. Subsequently, financial indicators are employed to conduct a performance analysis from a financial perspective, examining the impact of the M&A. Finally, based on the findings of the case analysis, relevant suggestions are proposed to offer a reference for the development of enterprise mergers and acquisitions.

Research on the High-Quality Development of Agricultural Supply Chain Financial Ecosystem Empowered by Science and Technology

Chunhui Wang — 2024-10-23

A systematic perspective on agricultural supply chain finance can offer fresh insights into its development. The high-quality development of the agricultural supply chain finance ecosystem is crucial for the comprehensive revitalization of rural areas and the realization of agricultural power. Based on the current state of development of this ecosystem, this paper identifies several bottlenecks, such as insufficient policy and technical support in the macro-environment system, weak incentives for independent circulation within the industrial environment system, and inadequate motivation for stakeholders to participate in the micro-environment system. To address these issues, this paper proposes that the visualization, digitalization, and authenticity characteristics of the “blockchain + Internet of Things” technology architecture can effectively resolve these bottlenecks. Additionally, targeted strategies are suggested to promote the high-quality development of the agricultural supply chain finance ecosystem.

Research on Procurement Cost Control Based on Supply Chain Management

Lixia Liu — 2024-10-23

In modern enterprise management, strengthening the control and management of procurement processes can effectively reduce operational costs. However, with the continuous reform and improvement of China’s market economy system, competition among supply chain enterprises has intensified. The traditional procurement management model is no longer able to meet the needs of enterprise development in the current era. As a result, procurement management based on supply chain management has emerged, offering significant improvements in the scientific management of procurement processes. It has become an important means of promoting the long-term development of enterprises. This paper primarily analyzes and studies procurement cost control based on supply chain management, providing insights for reference.

Research on the Path of Transition from Financial Accounting to Management Accounting Under the Background of Big Data

Xiaoxia Li — 2024-10-23

Driven by the wave of big data, the traditional financial accounting model faces an urgent need for transformation, as it struggles to adapt to the complex requirements of modern enterprise management. This paper aims to explore the feasible path for transitioning enterprise financial accounting to management accounting in the context of big data. It first analyzes the limitations of financial accounting in the era of big data, then highlights the necessity of transitioning to management accounting. Following this, the paper outlines the various challenges that may arise during this transition and, based on the analysis, proposes a series of corresponding transition strategies. These strategies aim to provide theoretical support and practical guidance for enterprises seeking a smooth transition from financial accounting to management accounting.

Overview of the Theoretical Exploration and Application of Lean Six Sigma

Changshuo Tian — 2024-10-22

In contemporary contexts, Lean Six Sigma (LSS) is extensively utilized and has evolved across various sectors due to its substantial benefits. This paper aims to explore the definition, origin, and development of LSS, as well as its key tools, methods, theoretical research, and future prospects. Furthermore, it analyzes the theoretical foundations and practical applications of LSS in-depth, with an emphasis on anticipating future development trends. The goal is to provide readers with a comprehensive overview of LSS and offer insights for enterprises seeking to implement LSS for process improvement and innovation.

Dynamic Analysis of Customer Demand Based on Intuitionistic Fuzzy Number in Product Planning

Yongguang Yi — 2024-10-22

To address the fuzziness and variability in determining customer demand importance, a dynamic analysis method based on intuitionistic fuzzy numbers is proposed. First, selected customers use intuitionistic fuzzy numbers to represent the importance of each demand. Then, the preference information is aggregated using customer weights and time period weights through the intuitionistic fuzzy ordered weighted average operator, yielding a dynamic vector of the subjective importance of the demand index. Finally, the feasibility of the proposed method is demonstrated through an application example of a vibrating sorting screen.

Research on the Impact of the Digital Transformation of Commercial Banks

Jinjin Gao — 2024-10-24

The development of the digital economy has presented both opportunities and challenges for the transformation of commercial banks. This article aims to conduct a literature review on the impact of digital transformation on commercial banks and to explore the multi-dimensional effects it brings. Through a review and analysis of relevant domestic and international literature, this paper first defines the connotation of digital transformation in commercial banks. It then conducts a literature analysis and research on the strategic governance, business performance, and risk management aspects of the digital transformation of commercial banks from multiple perspectives. Based on the analysis of the existing literature, the paper explores directions for future in-depth research and offers corresponding policy suggestions, providing a theoretical and practical foundation for the future digital development of commercial banks.

Consideration of the Application and Risk Prevention of VAT Tax Rebate Policy for Construction Enterprises at the End of the Period

Liangliang Wu — 2024-10-24

The “Announcement on Deepening the Value-Added Tax Reform” clearly outlines the preferential policy regarding incremental retention tax rebates. With the advancement of value-added tax (VAT) reform and the improvement of VAT legislation in China, VAT tax planning for construction enterprises, particularly related to retained tax credits, has become routine. This paper, focusing on the characteristics of construction enterprises, analyzes VAT retained tax credits at the end of the period, the status of tax refunds, practical issues, and related processes, and offers suggestions for policy application and risk prevention.

Innovations and Challenges in Economic Census Methodology: A Study by the Bureau of Statistics

Suqing Li — 2024-10-22

The Bureau of Statistics has demonstrated a forward-looking strategic approach in its economic census. By leveraging dual innovations in technology and management, and incorporating modern technologies such as big data, cloud computing, and the Internet of Things, it has deepened the reform of the census methodology. Additionally, the Bureau has built a multi-dimensional collaborative network that enhances international cooperation, departmental coordination, and public participation. This approach not only addresses the limitations of traditional statistical methods in a complex economic environment but also improves data quality and census efficiency, providing an accurate and reliable foundation for national economic decision-making.

Innovation and Development Trends in ASEAN Marketing Models in the Digital Age

Yi Wei — 2024-10-23

The digital wave is reshaping the global economic landscape with unprecedented force, especially in the dynamic and promising ASEAN region. Southeast Asia, a multicultural gathering place composed of ten countries, is experiencing profound changes due to the digital revolution, and its marketing model is also displaying new vitality. With soaring internet penetration, widespread use of smartphones, and the booming rise of social media, ASEAN markets have become at the forefront of global digital marketing innovation. This transformation is not only about the application of technology but also involves a comprehensive shift in thinking, consumer behavior, and business strategy. The purpose of this paper is to explore in depth how ASEAN marketing models are innovating in this era and to identify future trends, with a view to providing insights for companies to help them remain competitive in the rapidly changing market.

Research on the Digital Economy, Technological Innovation, and Transformation and Upgrading of the Manufacturing Industry in Shandong Province

Xijuan Liu — 2024-10-22

Based on panel data from 16 cities in Shandong Province from 2013 to 2022, and grounded in theoretical analysis, this paper constructs a benchmark regression model, a mediating effect model, and a heterogeneity test for empirical analysis. The results show that: (1) the digital economy has a significant positive effect on promoting the transformation and upgrading of the manufacturing industry in Shandong Province; (2) the digital economy can drive the transformation and upgrading of the manufacturing industry through technological innovation; and (3) the impact of the digital economy on the transformation and upgrading of the manufacturing industry in Shandong Province is evidently heterogeneous.

Exploring the Application of Refined Management in University Financial Management

Linlin Wang — 2024-10-22

The refined management of university finances primarily involves optimizing management methods and continuously improving financial management levels. This process helps enhance fund utilization efficiency, optimize resource allocation, ensure the rational use of educational funds, and provide solid financial support for the development of teaching, research, and other university undertakings. This paper explores the application of refined management in university financial management.

Development Strategies for Z County E-sports Town in Chongqing: Integration of E-sports, Tourism, and Agriculture under New Policies

Yuan Li — 2024-10-22

Chongqing Z County E-sports Town was once included in the “first batch of sports and leisure characteristic town pilot project list” issued by the General Administration of Sports of China. After several years of development, the e-sports industry in Z County e-sports town has struggled with issues such as a limited market, low popularity, poor business performance, and a lack of income generation capabilities. These challenges have severely hindered the town’s development, resulting in its exclusion from the recent “Chongqing characteristic town list.” Under the requirements of new policies, it can no longer promote itself, attract investment, or undertake project construction under the name of a “characteristic town” and must undergo redevelopment. This paper employs case analysis and comparative investigation methods to conduct an in-depth empirical study on the development of Z County E-sports Town. It is proposed that under the new policy environment, the town should foster the deep integration of its existing e-sports industry and culture with tourism and agriculture, transforming Z County E-sports Town into a new characteristic tourist destination. The findings of this paper offer a reference for the development of similar towns facing stagnation and provide case support for the construction of tourist destinations featuring e-sports.

Deep Learning-Based Stock Price Prediction Using LSTM Model

Jiayi Mao — 2024-10-22

The stock market is a vital component of the broader financial system, with its dynamics closely linked to economic growth. The challenges associated with analyzing and forecasting stock prices have persisted since the inception of financial markets. By examining historical transaction data, latent opportunities for profit can be uncovered, providing valuable insights for both institutional and individual investors to make more informed decisions. This study focuses on analyzing historical transaction data from four banks to predict closing price trends. Various models, including decision trees, random forests, and Long Short-Term Memory (LSTM) networks, are employed to forecast stock price movements. Historical stock transaction data serves as the input for training these models, which are then used to predict upward or downward stock price trends. The study’s empirical results indicate that these methods are effective to a degree in predicting stock price movements. The LSTM-based deep neural network model, in particular, demonstrates a commendable level of predictive accuracy. This conclusion is reached following a thorough evaluation of model performance, highlighting the potential of LSTM models in stock market forecasting. The findings offer significant implications for advancing financial forecasting approaches, thereby improving the decision-making capabilities of investors and financial institutions.

Research on the Influence of Anchor Attributes on Consumers’ Online Behaviors in Social E-Commerce Platforms: The Moderating Effect of Platform Contextual Factors

Xiaodong Yang — 2024-10-25

As e-commerce continues to mature, the advantages of live streaming within the industry have become increasingly apparent, offering significant growth opportunities. Social e-commerce platforms, which are user-centered, integrate social networks with e-commerce by leveraging social interactions to drive product sales and enhance the overall consumer shopping experience. This type of e-commerce fosters engagement and promotes products by merging online communities with shopping behavior, creating a more interactive and dynamic marketplace. It not only retains the traditional e-commerce trading and marketing functions but also adds a social dimension, making live stream anchors crucial figures connecting consumers with products. These anchors can attract consumers with their appearance and charm, and use their expertise on live streaming platforms to guide consumers by recommending live content. They can also interact with their audiences and potentially influence them to purchase the recommended goods. It is evident that the attributes of anchors in live streaming rooms significantly impact consumers’ online behavior. Therefore, researching how platform contextual factors regulate consumers’ online behavior is of great practical significance. This study employs multilevel regression analysis to support its hypotheses using data. The findings indicate that contextual factors of the platform significantly influence online behavior, enhancing the positive relationship between user attachment and online activities.

Research on the Influence of Digital Economy on the Income Gap between Urban and Rural Areas in China

Limei Fu — 2024-10-24

In recent years, with the rapid advancement of information technology and the widespread proliferation of the Internet, digital technology has been reshaping the value chains of traditional industries and giving rise to entirely new business models and industrial forms. Technologies such as the Internet, big data, and artificial intelligence are being applied across various sectors, while new formats like e-commerce, the sharing economy, and online education are flourishing. These developments have driven new consumption patterns and employment methods. The rapid rise of the digital economy not only boosts production efficiency and economic growth but also influences the income distribution between urban and rural areas to some extent. This paper begins by examining the current state and characteristics of the digital economy and then analyzes its impact on the urban-rural income gap. Additionally, it offers countermeasures and recommendations for narrowing this gap, providing theoretical support for promoting common prosperity.

Small and Medium-Sized Enterprises Digital Management Facing Difficulties and Solutions

Jianhui Li — 2024-10-23

The advent of the digital era has provided strong technical support for the high-quality development of the social economy. The integration of the social economy with Internet technology has given rise to new industries. However, the traditional development model of small and medium-sized enterprises (SMEs) is increasingly unable to meet the demands of economic growth, and digital management has gradually become a key approach for these enterprises to achieve their development goals. Currently, SMEs face challenges such as talent shortages, insufficient funds, and a lack of awareness regarding transformation. This paper will analyze the difficulties SMEs encounter in implementing digital management and explore potential development paths for their digital transformation.

The Problems and Solutions of Enterprise Financial Management in the Perspective of Digital Economy

Taoyuan Wan — 2024-10-23

From the perspective of the digital economy, enterprise financial management is facing unprecedented challenges and opportunities. Traditional financial management models are no longer suited to current development needs. Fine-tuning financial management is essential to support the modernization of enterprises, guard against operational risks, and promote coordination across the entire value chain for greater economic efficiency. With the help of digital technology, data-driven, highly interconnected, and intelligent decision-making processes are becoming more prominent, profoundly transforming the operational and financial management models of enterprises. This enables financial management to keep pace with modern developments. In light of this, the paper explores the connotations and mechanisms of the digital economy and enterprise financial management, clarifies relevant conceptual characteristics, and identifies problems in financial management under the digital economy. It also offers strategies for optimization and problem-solving, with the aim of providing valuable insights for educators and practitioners.

The Role of Digitalization in Enhancing Outward Foreign Direct Investment: New Advantages for Chinese Enterprises

Aobo Meng — 2024-10-22

With the rapid development of big data, cloud computing, artificial intelligence, and other technologies, digital construction has gradually become a crucial means of enterprise development, significantly impacting the operation and management activities of enterprises. Outward Foreign Direct Investment (OFDI) is one of the key pathways for Chinese enterprises to “go global,” contributing to improved economic efficiency and promoting national economic development. Therefore, studying the advantages of digitalization in OFDI activities will aid in exploring effective methods for Chinese enterprises to engage in OFDI within the digital economy and provide an important foundation for strategic enterprise planning and national policy formulation. This paper combines the current state of OFDI among Chinese enterprises, analyzes the advantages and roles of digital construction in OFDI, and explores relevant countermeasures, aiming to provide theoretical references for enterprises’ OFDI activities in the context of digitalization.

A Study on the Problem of Employee Punch Card Substitution in Enterprise Management: The Case of Jingdong Enterprise

Naiwen Zhang — 2024-10-24

With economic progress and the continuous advancement of science and technology, the issue of employees substituting punch cards has gradually become a significant challenge in enterprise management. The purpose of this paper is to discuss the causes, effects, and countermeasures of the employee punch card phenomenon, with the aim of providing effective management recommendations for Chinese enterprises. In practice, enterprises should flexibly apply the countermeasures proposed in this paper according to their specific circumstances to prevent substitute punch card incidents and improve overall management efficiency.

An Analysis of Digital Finance in Promoting the Development of New Quality Productivity

Yuchen Li — 2024-10-23

As a product of the deep integration of financial technology and the digital economy, digital finance plays a significant role in promoting the development of new quality productivity. This paper first elaborates on the connotations of new quality productivity and digital finance and analyzes the mechanisms by which digital finance promotes the development of new quality productivity from both theoretical and practical perspectives. The aim is to explore the value digital finance brings to the development of new quality productivity, along with the challenges it faces, in order to propose corresponding policy recommendations.

Augmented Reality Marketing: Breakthroughs and Opportunities

Limin Niu — 2024-10-22

The impact of augmented reality (AR) technology on consumer behavior has increasingly attracted academic attention. While early research has provided valuable insights, many challenges remain. This article reviews recent studies, analyzing AR’s technical features, marketing concepts, and action mechanisms from a consumer perspective. By refining existing frameworks and introducing a new model based on situation awareness theory, the paper offers a deeper exploration of AR marketing. Finally, it proposes directions for future research in this emerging field.

Thoughts on Accelerating the Construction of First-Class Undergraduate Majors: Taking Finance as an Example

Huirong Lu — 2024-10-22

This article analyzes the path to constructing first-class undergraduate majors in finance, using the finance major as a case study. Through analysis, it aims to offer reference and inspiration for enhancing the quality of finance education in China and supporting the healthy development of the financial industry. The article begins by examining the current status of finance majors, followed by an analysis of the necessity for establishing first-class undergraduate programs. Finally, it provides a detailed exploration of the specific methods for building such programs in finance. The findings indicate that accelerating the construction of first-class undergraduate finance majors is a long-term and challenging task that requires the combined efforts of the government, universities, industry, and various social sectors. Through comprehensive and innovative reforms in areas such as training objectives and positioning, curriculum development, teaching teams, and practical instruction, the quality and level of finance education can be effectively elevated, thereby cultivating more high-caliber financial professionals who meet the demands of the times.

Research on Tourism Brand Building in Shapingba District from the Perspective of Cultural and Tourism Integration: A Case Study of Sunac Cultural Tourism City

Huidan Zheng — 2024-10-22

From the perspective of cultural and tourism integration, this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions. First, relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration, cultural tourism brands, and brand building. Then, authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources. This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City. Using the SWOT analysis method and based on the theoretical foundation, this paper comprehensively evaluates the advantages, disadvantages, opportunities, and threats in the brand building of Sunac Cultural Tourism City. The aim is to offer effective suggestions for tourism brand building in the Shapingba District, thereby promoting the integration and development of the cultural and tourism industries. This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.