Proceedings of Business and Economic Studies

Research on the Evaluation Index System of Social Responsibility of Small and Medium-Sized Enterprises

Yang Yang — 2025-07-11

The social responsibility of small and medium-sized enterprises (SMEs) is very important for themselves and the whole society. The concept and connotation of social responsibility of SMEs have been defined and explained. The research dimensions of previous scholars on corporate social responsibility (CSR) have been reviewed, and an evaluation index system for social responsibility of SMEs has been constructed based on their characteristics, including four key indicators: community, customers, employees, and environment.

Full Cost Accounting and Performance Evaluation in Financial Management of Public Hospitals

Jiao Wang — 2025-07-14

Full cost accounting, as a comprehensive cost measurement method, integrates direct and indirect costs to reallocate costs across departments. Performance evaluation serves as a method to assess a hospital’s overall performance and management capabilities. Both full cost accounting and performance evaluation are critical tools in the financial management of public hospitals, playing pivotal roles in accounting practices. The concepts of full cost accounting and performance evaluation were investigated in this study, and the existing challenges and the theoretical basis for their integration were analyzed. An integrated model was constructed, and its application cases and effectiveness in the financial management of public hospitals were discussed. Finally, measures to integrate full cost accounting and performance evaluation were proposed, including improving full cost accounting mechanisms, standardizing accounting practices, optimizing cost allocation methods, establishing a unified management platform, and fostering collaboration among stakeholders. This study provides new insights to enhance the quality and efficiency of financial management in public hospitals, laying a foundation for their sustainable development.

Research on the Application of Brand Personality in Internet-Branding of Agriculture Products in China

Kechao Wu — 2025-07-14

China is a fast-developing nation, especially in traditional concepts of emphasis on agricultural production, with millions of highly educated college students as new generations of workers enter the workforce, while promoting the booming agriculture industry in China. Concerning these new generations of ambitious college students, it is a pretty attractive career to leverage their knowledge to spread their local special rural agricultural products (agri-products) to well-known places around the nation, even the world. Meanwhile, the Chinese government also supports rural products branding via internet marketing as well as the exploitation of online technologies. Su et al. pointed out that governments in China are expected to take more effective measures to enhance adoption rates of online purchases and sales technology, in particular for entrepreneurial farmers ^[1]. Currently, the most existing phenomenon in China is that quantities of regional rural products with excellent quality but without national popularity. Thereby, it is significant to enhance the popularity of various brands in regional agricultural products using internet marketing, and also contribute to the nation’s strategy of rural revitalization. To appeal to the nations’ strategy, we are supposed to make use of brand personality (BP) traits, which probably contribute to robust internet branding of regional agricultural products. Our research will focus on the influences of differential dimensions of brand personality (BP) in terms of common rural products, additionally, we also attempt to design a BP model for internet branding of agricultural products in China. Furthermore, from the two perspectives of characteristics in rural areas (agricultural producers and agricultural consumers), measures to assist agricultural producers in building their brands through the application of internet tools and marketing should be recognized. On the other side, methods to enhance agricultural consumers’ brand loyalty also need to be captured.

A Comparative Analysis of Green Finance Initiatives and Their Impact on Banking Performance: A Study of RHB Bank, ICBC, and Deutsche Bank

Xuanyuan Zhang — 2025-07-14

The banking industry is placing increasing emphasis on green finance to address climate change, support sustainable development, and align with environmental, social, and governance (ESG) goals, as well as sustainable investments to fund environmentally friendly projects. In an era of growing regulatory pressure and rising demand for sustainability from investors and stakeholders, green finance has become a vital tool for banks to enhance operational efficiency. It can reduce operational costs by financing energy-saving projects, improve asset quality by funding low-risk sustainable projects, and even attract capital from environmentally responsible capital markets. Additionally, green finance helps improve risk management frameworks by financing projects that align with long-term sustainable development objectives. This paper explores the relationship between green finance and the operational efficiency of three major banks—RHB Bank, Industrial and Commercial Bank of China (ICBC), and Deutsche Bank. The article focuses on analyzing how these banks integrate green finance into their strategies and the overall impact of these initiatives on operational performance, primarily cost reduction.

Research on the Impact of Scenario-based Design of New Tea-drinking Spaces on Brand Value

Shan Hao — 2025-07-14

In recent years, the new-style tea-drinking market has expanded rapidly. With the upgrading of consumer demands and the younger generation becoming the primary consumer group, the space experience centered around the “third space” has become a crucial strategy for brands to differentiate themselves. This research focuses on the impact mechanism of spatial scenario design on the brand value of tea-drinking brands, aiming to explore the internal relationships among the key elements of spatial design, brand perception, consumers’ emotional connection, and consumption willingness, providing theoretical support and practical references for scenario-based design in the industry. Through a combination of literature research and case-analysis methods, this study systematically reviews relevant domestic and international research on scenario-based design and brand value over the past five years. It selects representative brands as cases, deeply analyzes their spatial design strategies, user feedback, and market performance, and summarizes both successful experiences and existing problems. Scenario-based design is an important means to enhance the brand value of tea-drinking brands, but it needs to follow the four-in-one design principle of “brand consistency, functional diversity, experience coherence, and cost controllability.” In the future, brands should focus on the in-depth exploration and innovative expression of cultural elements, strengthen the multi-functional attributes of spaces, and achieve seamless integration of online and offline scenarios through digital means. In addition, it is recommended to adopt modular design to reduce scenario-updating costs and increase the return on investment. This research provides a theoretical basis and practical path for the optimization of the spatial design of tea-drinking brands, and has important reference value for promoting the high-quality development of the industry.

Analysis of the Impact of US Tariffs on Chinese Enterprises and Corresponding Paths

Haibo Xu — 2025-07-14

The unilateral tariff policy imposed by the United States under the pretext of “reciprocal tariffs” is essentially a form of unilateral bullying. This policy not only impacts Chinese enterprises but also disrupts global industrial chains, drawing widespread opposition from the international community. Based on an analysis of Sino-U.S. economic and trade relations, this paper structures the logic behind it and uses case studies for comparison to analyze the impact of U.S. tariff policies on Chinese companies. It explores how Chinese enterprises can respond to the negative effects of these tariffs. The study finds that in the face of U.S. tariff policies, Chinese enterprises will experience increased direct costs and forced supply chain adjustments. Therefore, the conclusion is drawn that companies need to address the impact of U.S. tariff policies through four aspects: Supply chain restructuring, market

The Management Practice and Reflection of Centralized Drug Procurement in Hospitals

Yuchen Li — 2025-07-14

The centralized procurement of drugs in the medical system is a key link, which not only affects the economic effect of institutions, but also relates to the medical quality and patient safety. In the current era, centralized drug procurement in hospitals can meet the needs of most patients; however, the specific steps of the work still need to be optimized. Starting from the level of hospital drug centralized procurement work, this paper discusses the policy background, analyzes the practice of drug centralized procurement in tertiary hospitals, and provides specific work management suggestions, aiming to improve work efficiency and serve as a reference for optimizing subsequent hospital drug centralized procurement work.

Analysis of the Modernization Reform Path of Enterprise Management in the Era of Digital Intelligence Economy

Heng Liu — 2025-07-14

With the advent of the digital-intelligence economy era, intelligence and networking have profoundly changed people’s lifestyles and working methods, and also posed new challenges and requirements for enterprise management. Against this background, modern management has become a new trend in the transformation of enterprise management. Based on this, this paper conducts research on the modernization transformation path of enterprise management in the digital-intelligence economy era, expounds the impact of the digital-intelligence economy on enterprise management in China, analyzes the connotation of modernization of enterprise management, and proposes the modernization transformation path of enterprise management, aiming to provide theoretical reference and practical guidance for enterprises to achieve modern management in the wave of the digital-intelligence economy.

The Foundation and Path for Haikou to Build Itself into the “Capital of Chinese Tourism Performance”

Xueke Peng — 2025-07-14

Focusing on Haikou’s strategic development to become the “Capital of Chinese Tourism Performances,” this paper delves into its foundational conditions and implementation paths. By analyzing Haikou’s rich cultural resources, favorable geographical environment, thriving tourism industry, and continuously improving policy support, it explores how to further integrate resources, innovate development, enhance the quality and influence of tourism performances, and achieve the goal of becoming the “Capital of Chinese Tourism Performances.” This provides theoretical support and practical guidance for the high-quality development of Haikou’s cultural and tourism industry.

Evolutionary Game Analysis of Digital and Intelligent Transformation of Livestock Enterprises

Weipeng Qiao — 2025-07-14

The livestock farming is an important pillar of the rural economy in China. To explore the impact of government technical subsidies and pollution penalties on the digital and intelligent transformation of livestock enterprises, an evolutionary game theoretical model between the government and livestock enterprises is constructed. The interaction mechanism of the game between the government and breeding enterprises is explored, and simulation is conducted. The research results show that the combined strategy of pollution penalties and technical subsidies is the optimal strategy for the government; the system is jointly driven by government subsidies, technical costs of transformation input, public willingness, and enterprise willingness.

The Creation Path of Regional Brand of Tourism Performance in Hainan

Jiong He — 2025-07-15

Hainan boasts unique natural and cultural resources, offering tremendous potential for development in the tourism performance sector. This paper delves into the significance and value of creating a regional brand for Hainan’s tourism performances. Based on an analysis of the current state of Hainan’s tourism performance, it explores the challenges faced and proposes a multi-faceted approach to building a regional brand, including resource integration, product innovation, brand communication, and talent cultivation. The aim is to promote high-quality development in Hainan’s tourism performance industry, enhance the cultural appeal and market competitiveness of Hainan’s tourism, and support the construction of Hainan as an international center for tourism consumption.

Research on Conflict of Interest and Integration Mechanism in Cross-Departmental Collaborative Governance

Baochen Huang — 2025-07-15

With the increasing complexity of social public affairs, cross-departmental collaborative governance has become an important model of modern administrative management. However, conflicts of interest frequently occur during the collaboration process, which are mainly reflected in resource allocation, goal differences, and power games. These conflicts are caused by factors such as cultural differences within departments, inconsistent performance evaluation systems, and personal interests of department members. To address these issues, it is necessary to design multi-level integration mechanisms, including establishing stable communication channels and unified goals and evaluation systems. Successful integration cases in various fields, such as food safety supervision, environmental protection, and urban transportation governance, show that effective integration mechanisms need to establish institutionalized communication carriers, form a consensus target system, and design guarantee measures with both incentives and constraints. Although current research has achieved certain results, there are still limitations, such as insufficient attention to underdeveloped regions, a lack of consideration of cultural factors, and a narrow focus on internal government collaboration. Future research can explore differentiated integration models, introduce third-party assessment institutions, and strengthen research on the participation mechanism of enterprises and social organizations.

Digital Intelligence Empowerment and New Quality Productivity of Listed Enterprises in Fujian Province

Dixin Cai — 2025-07-15

This paper examines the impact of digital intelligence transformation on new quality productivity in enterprises in Fujian Province. It highlights the challenges these enterprises face, such as limited talent and infrastructure, in adopting technologies like cloud computing, big data, and artificial intelligence. The research finds that digital intelligence can enhance innovation, efficiency, and market adaptability, driving significant improvements in productivity. The study emphasizes the need for organizational changes and government support to overcome barriers and accelerate transformation, offering valuable insights for both academia and industry.

Digital Inclusive Finance and Financing Constraints of Small and Medium-sized Enterprises

Chaofu Qin — 2025-07-15

Digital financial inclusion provides financial services through digital platforms, aiming to improve the ability of MSMEs and low-income groups to access financial resources, thereby easing their financing constraints and promoting economic growth and inclusive development. As an innovative financial model, digital financial inclusion utilizes modern technological means to significantly improve the accessibility and convenience of financial services, especially in areas where traditional banking services are under-covered. Digital finance has promoted the popularization of financial services such as micro-credit, micro-savings, and micro-insurance, and helped improve the financing environment of low-income groups and small and micro enterprises. At the same time, digital financial inclusion promotes financial literacy education and digital inclusion construction, and enhances the acceptance and use of digital financial instruments by the general public, which is the key to achieving sustainable development of digital financial inclusion. Therefore, digital financial inclusion can better ease the financing constraints of small and medium-sized enterprises and promote economic development.

Strategic Choices in Growth and Distribution: Shared Development

Changjian Xu — 2025-07-15

Economic growth and fair distribution are two major goals pursued in economic development. Through a comparative analysis of economies such as those in Europe and the United States, it is found that: Economic growth does not have to be conditional on the expansion of income gap; growth will not automatically lead to fair distribution; efficiency and fairness can occur simultaneously; the transformation of the economic development mode can be achieved through income distribution. A shared development model that takes into account both growth and fairness is the choice to achieve sustained and stable economic growth. It is necessary to deepen the reform of the income distribution system, improve social security and other measures to promote the development achievements to benefit the majority of workers more, and achieve both efficiency and fairness at the same time.

Analysis of the Deep Cooperation Model between Higher Vocational Colleges and Enterprises Under the “Belt and Road” Initiative

Linghao Zhang — 2025-07-15

With the proposal and implementation of the “Belt and Road” initiative, economic development requires the drive of a large number of talents and real industries. Local governments along the route also encourage universities and enterprises to carry out high-level school-enterprise cooperation to promote the effective sharing of education and economy, thus ensuring the development of the regional economy. In order to better adapt to relevant national policies, promote regional economic development, and supply high-quality and skilled talents to society, higher vocational colleges should strengthen education reform, introduce the school-enterprise cooperation mechanism, achieve the deep integration between schools and enterprises, and promote regional economic development. Based on this, this paper analyzes and studies the deep cooperation model between higher vocational colleges and enterprises under the “Belt and Road” initiative for reference.

Study on Digital Transformation Strategies for Corporate Procurement Management

Bo Zhou — 2025-07-15

With the acceleration of the global digital wave, enterprise procurement management is facing multiple challenges such as cost pressure, supply chain collaboration demand, and insufficient information ability. Based on dynamic capability theory, resource-based view, and value chain theory, this paper constructs a four-level research framework of “driving factors-transformation paths-strategic actions-performance evaluation”. Firstly, through literature analysis and case review, it summarizes the internal and external driving factors such as external market competition pressure, supply chain coordination demand, policy and regulatory environment, as well as enterprise information foundation, organizational culture, and talent reserve, and analyzes their mechanism of action on procurement digital transformation. Secondly, the procurement digital transformation path is divided into two types: gradual upgrading and leap-forward reconstruction, and the strategic and tactical level strategies, such as top-level design, data governance, process remodeling, supplier collaboration platform construction, and intelligent decision support, are proposed. Thirdly, the implementation guarantee mechanism was designed from the four aspects of organization management, technology platform, talent culture, and risk control. Finally, the performance evaluation index system covering cost, cycle, quality, risk, and digital maturity was constructed, and the evaluation method and continuous improvement mechanism based on balanced scorecard and ROI/TCO analysis were proposed. The results show that the systematic strategy design and multi-dimensional guarantee can effectively improve the procurement efficiency of enterprises, reduce operating costs, enhance supply chain resilience, and provide theoretical and practical guidance for enterprises to achieve sustainable competitive advantage.

Exploration of the Financing Dilemmas of Small and Micro Enterprises and the Paths of Financial Innovation

Shuhua Zhu — 2025-07-15

The prioritization of financial infrastructure construction serves as a crucial guarantee for the high-quality development of small and micro enterprises. However, resolving the financing challenges of small and micro enterprises is not a task to be accomplished overnight. It necessitates the establishment of a long-term mechanism, the acceleration of financial innovation, the gradual enhancement of the vitality of micro-entities, and the creation of a stable and healthy economic development environment. Therefore, the author first analyzes the current financing situation of small and micro enterprises, as well as the problems they face during the process of financial innovation enabling small and micro enterprises to access financing and solve their financing difficulties, such as insufficient technical support, an imperfect risk control system, incomplete information disclosure, and a lack of credit data. Subsequently, targeted paths for financial innovation are proposed, aiming to offer suggestions for solving the financing problems of small and micro enterprises.

A Study of the Association Between Structural Trends Stocks Influenced by Investor Preferences and Broad Market Index Movements

Hao Fu — 2025-07-15

By using the Chinese stock market data from 2018 to 2024, the weak association between structural trends stocks and market index under investors’ preference effect in trading cause the market is lack of liquidity and more likely to be dominated by structural trends, as in this market, the willingness to engage in passive trading exceeds that for active trading and investors’ preference easy to reverse toward market volatility. The lack of incremental capital in the market often leads to sector-specific rallies rather than broad-based increases, which is one of the key reasons why the Chinese stock market has struggled to achieve overall growth over the long-term period.

Exploration of Control Struggle Issues with JonjeE HI-TECH as an Example

Zimeng Hui — 2025-07-15

This paper sorts out relevant theories of control struggle, constructs a theoretical model of control struggle from three dimensions of resource dependence, subject relationship, and institutional environment, and deeply explores the causes and strategies of conflicts between shareholders, management, and major shareholders. Taking JonjeE HI-TECH as an example, this paper analyzes the process and causes of its control struggle, and draws a conclusion that enterprises should formulate long-term strategic planning and resource integration ability is the key to capital game, and puts forward suggestions such as capital operation should be aimed at supporting the development of the main business, the stability of corporate governance is the foundation of long-term development of enterprises, and the maintenance of market confidence.

Legal Research on the Protection of the Rights and Interests of Small and Medium-sized Shareholders: Based on the Response of Two-Tier Shareholding Structure

Yuji Lin — 2025-07-15

The two-tier shareholding structure, which originated in the United States, has become popular around the world. Unlike the traditional model of “equal shares with equal rights”, the core feature of the two-tier shareholding structure is that the company issues two classes of shares with different voting rights. It enables the concentration and stabilization of corporate control, which has a positive effect on the long-term development of the company and resistance to hostile takeovers. Against the background of the rapid development of the capital market and the continuous innovation of corporate governance structure, the two-tier shareholding structure has begun to be adopted by many enterprises. While this structure can improve the efficiency of corporate governance and promote corporate growth, it also raises a number of challenges. In particular, for small and medium-sized shareholders, their shareholdings may face the problem of limited or no voting rights, as well as the lack of an effective internal and external monitoring mechanism for the company. These issues may lead to the impairment of the rights of small and medium-sized shareholders. Currently, challenges in practice include inadequate laws and regulations, insufficient disclosure of information, and inadequate monitoring mechanisms. Therefore, exploring the path to protect the rights and interests of small and medium-sized shareholders and analyzing their current situation has become an important area in the study of two-tier shareholding structures. This paper starts from the actual situation, analyzes the problems exposed in the operation process of two-tier shareholding structure, and then explores the practical and feasible methods to protect the rights and interests of small and medium-sized shareholders on this basis, with a view to putting forward valuable references for the development of China’s securities market.

Research on Internal Control and Financial Management of Administrative Institutions and Public Institutions under the New Situation

Jie Liu — 2025-07-15

With the development of modern society, the functions of administrative institutions and public institutions are constantly evolving. Under the background of comprehensively deepening reform, higher requirements are put forward for the financial management of administrative institutions and public institutions. The financial management status of administrative institutions and public institutions will directly affect the quality of public services. Therefore, it is necessary to strengthen the internal control of financial management. By leveraging the constraints and supervision mechanisms of internal control, the transparency and credibility of financial management can be effectively enhanced. However, in the actual internal control and financial management of administrative institutions and public institutions, there are still some problems, which make it difficult to improve the level of financial management and affect the sustainable development of administrative institutions and public institutions. By analyzing the internal control and financial management of administrative institutions and public institutions under the new situation, this article proposes plans such as strengthening the construction of professional management teams, deeply using information technology means, and improving the internal control system, effectively enhancing the management efficiency of administrative institutions and public institutions and better adapting to the development of the times.

An Empirical Study of the Factors Influencing Grain Yield: The Case of Sichuan Province, China

Xuanyu Wang — 2025-07-14

In this study, in order to analyze the multiple factors affecting grain production in Sichuan Province, grain production data and its related variables from 1982 to 2022 were selected as the object of the study and empirical research was conducted. The unit root test and cointegration test were applied to ensure the smoothness of the data, heteroskedasticity and autocorrelation tests were performed, and the model was adjusted to finally select a feasible generalized least squares model. The results show that all the examined influencing factors have a significant impact on grain yield in Sichuan Province, especially the sown area of grain crops, which has the most significant effect. Based on these findings, this study proposes the following recommendations: ensure sufficient sown area and high-quality arable land resources, accelerate the process of agricultural mechanization and intelligence, and use chemical fertilizers rationally, in order to enhance the grain production capacity of Sichuan Province and guarantee food security.

Short-Term Spillover Effects in High-order Moments of Stocks, Foreign Currency Exchange and Bitcoin with Intraday Data

Xinying He — 2025-07-14

This paper employs Granger causality analysis and the generalized impulse response function (GIRF) to study the higher-order moment spillover effects among Bitcoin, stock markets, and foreign exchange markets in the U.S. Using intraday high-frequency data, the research focuses on the interactions across higher-order moments, including volatility, jumps, skewness, and kurtosis. The results reveal significant bidirectional spillover effects between Bitcoin and traditional financial assets, particularly in terms of volatility and jump behavior, indicating that the cryptocurrency market has become a crucial component of global financial risk transmission. This study provides new theoretical perspectives and policy recommendations for global asset allocation, market regulation, and risk management, underscoring the importance of proactive management measures in addressing the complex risk interactions between cryptocurrencies and traditional financial markets.

The Impact of Bank Credit on the Financing Constraints of Small and Medium-sized Enterprises in the Background of Digital Inclusive Finance

Chaofu Qin — 2025-07-15

The rapid development of digital financial inclusion is profoundly changing the financing environment for small and medium-sized enterprises (SMEs). As an important driver of economic growth and innovation, SMEs account for a significant share of employment and GDP globally. However, the traditional bank credit model has long failed to effectively meet the financing needs of SMEs due to issues such as information asymmetry, high cost, and difficulty in risk assessment, resulting in serious financing constraints. Digital financial inclusion, through technological innovation and big data analysis, has significantly reduced credit costs, alleviated information asymmetry, and provided SMEs with more flexible and efficient financing channels. Research shows that digital financial inclusion can not only ease the financing constraints of SMEs, but also promote their innovation and growth, providing important support for building a more inclusive and sustainable financial ecosystem.

China-Europe Independent Station Electronics Integrator

Rui Xiao — 2025-07-15

Cross-border e-commerce usually involves multiple links such as online shopping platforms, payment systems, logistics services, customs clearance, and cross-border sales. From 2015 to 2023, China-Europe cross-border e-commerce has experienced rapid growth. Demand among Chinese consumers for European products has increased significantly, while European interest in Chinese goods has also steadily risen. Many small and medium-sized enterprises and cross-border e-commerce platforms have begun to enter this market. This article explores how independent e-commerce integrator platforms can leverage efficient, cost-effective supply chain services and brand advantages to attract Chinese and German SMEs. By doing so, these platforms can strengthen their market presence, reduce operational costs for SMEs, expand transaction volume, and ultimately create a win-win situation for all stakeholders.

Evaluation of Resilient Suppliers Based on the Improved Z-number - ORESTE Method

Leyi Tang — 2025-07-15

Objective: Existing research mainly relies on quantitative indicators. However, the subjectivity of qualitative indicators and the problem of their difficulty in quantification limit the comprehensiveness of evaluation. Therefore, a resilience supplier evaluation method based on the improved Z-number-ORESTE is proposed. Methods: Through the construction of a multi-tiered evaluation index system incorporating supplier capabilities, resources, strategic aspects, and resilience, Z-numbers are harnessed to signify qualitative indicators. An advanced Z-number distance metric is implemented, meticulously considering the impact exerted by the reliability portion of Z-numbers on information risk. The refined ORESTE ranking algorithm introduces the concepts of strong and weak orderings and capitalizes on the Borda assignment function. This approach facilitates a more precise appraisal of the performance of alternative solutions. By amalgamating the improved Z-number distance measurement approach with the ORESTE ranking methodology for multi-attribute decision-making, it becomes feasible to more efficiently assess the recovery capacities and adaptability of suppliers in the face of unforeseen incidents and risks. Results: Through the analysis of the comprehensive performance of the existing suppliers of a certain electronics enterprise, the results regarding the suppliers’ recovery capabilities and adaptability when facing unexpected events and risks are obtained. Eventually, the suppliers that are in line with the long-term development strategy of the enterprise are selected. Conclusion: This evaluation system has verified its feasibility and effectiveness. Moreover, the system is capable of effectively identifying and selecting resilient suppliers, providing more reliable decision-making support for the enterprise’s supply chain management.

Visual Analysis of Smart Supply Chain Based on CiteSpace

Lei Song — 2025-07-15

Under the trend of economic globalization, the importance of supply chains has gradually become prominent, especially with the transformation and upgrading of China’s industrial chains in recent years. Supply chain transformation has emerged as a significant focus of current academic research, and the construction of smart supply chains represents an inevitable development trend. This paper utilizes 1,051 research articles on smart supply chains published in core journals on China National Knowledge Infrastructure (CNKI) from 2014 to 2024 as the data source. It analyzes the literature data using CiteSpace software, visually exploring and revealing the frontiers and hotspots of domestic research on smart supply chains. The data analysis reveals that academic research in this field is at a stage of steady and healthy development. Domestic research trends include the cooperative mechanisms of smart supply chains in manufacturing, the operational mechanisms of smart supply chains in agriculture, and systematic research on influencing factors of smart supply chains.

Research on the Impact of Digital Finance Development on Bank Credit

Chaofu Qin — 2025-07-15

The rapid development of digital finance is profoundly changing the structure and management mode of bank credit. Through mobile banking, artificial intelligence, big data, cloud computing, and online lending platforms, banks are able to optimize credit services, increase efficiency, and improve access to credit ^[1]. This evolution began in the late 20th century and accelerated after the 2008 global financial crisis. Through automated approval, precise risk assessment, and real-time monitoring, digital finance has improved credit efficiency, reduced costs, promoted financial inclusion, and enabled groups not covered by traditional financial services to gain support. However, the popularity of digital finance has also brought new challenges, such as consumer protection, cybersecurity, and fraud risks, and there is an urgent need to update the regulatory framework to address these issues. Nonetheless, the technological spillover effects of digital finance have promoted bank credit innovation and improved market competitiveness. This paper analyzes the role of digital finance in credit efficiency, cost, risk management, and financial inclusion, and puts forward policy recommendations to deal with potential risks and ensure the stability and sustainable development of the financial system.

Analysis and Governance of the Phenomenon of Consumption Alienation in the Context of E-commerce Festival Creation

Ying Tao — 2025-07-15

In modern society, influenced by mass culture and internal alienation, people experience alienation in the consumption field. The impulsive and excessive consumption of consumers not only reflects the changes in consumption culture but is also the result of the combined action of market, technological, and psychological factors. The shopping spree in the context of e-commerce festival creation is due to the hard control of science and technology and the soft penetration of mass culture, which fully invade individuals’ work and life, evoke false and excessive demands, and thus generate consumption. The practical path to get rid of consumption alienation and return to rational consumption can start from three aspects: aesthetic awakening, concept guidance, and environmental regulation.

Research on the Application of Artificial Intelligence Technology in Supply Chain Management

Wenzheng Wang — 2025-07-14

With the global economic digital transformation advancing quickly, the supply chain management issues facing the world are increased variability in customer demand, greater complexity within the supply chain processes, and chronic inefficiency bottlenecks. The rapid maturation of artificial intelligence provides a new pathway for optimizing supply chain performance, fundamentally transforming the traditional management paradigm through data-driven and intelligent algorithms. From demand forecasting to resource scheduling and risk early-warning to dynamic decision-making, artificial intelligence obtains significant improvements in response speed and accuracy for the supply chain and accelerated breakthroughs in end-to-end collaborative capabilities. There are still significant challenges during technology implementation, such as data silos, lack of transparency and interpretation in algorithms, and barriers to cross-organizational collaboration that limits its potential. Finding a balance between the incentivization of technology and management innovation has become an avenue within the academic community and industry to explore.

The Development of Green Finance and the Financing Constraints of Small and Medium-sized Enterprises

Chaofu Qin — 2025-07-15

As an important tool to achieve sustainable economic and environmental development, green finance can effectively alleviate the financing constraints of small and medium-sized enterprises (SMEs), especially in promoting green transformation plays a key role. SMEs play an important role in economic growth, innovation, and job creation, but due to a lack of collateral, imperfect credit history, and opaque financial information, they face great obstacles in the financing process, especially in the early capital investment required for green transformation. Green finance, through innovative financial instruments such as green credit and green bonds, provides new financing channels for SMEs, helping them reduce financing costs, optimize financing structure, and promote their green transformation and sustainable development. This paper analyzes the current situation and root causes of SMEs’ financing dilemma from the perspective of green finance, and probes into the influence of green finance policies on financing behavior.

Reflections on the Construction and Management of Customs Supervisory Workplaces for Railway and Water Transportation

Xia Qiu — 2025-07-14

Starting from the issues related to the construction and management of customs supervision places for railway and water transportation, this paper systematically analyzes the problems and challenges in the facility layout of customs operation places, the construction of a public platform for customs and port logistics monitoring, the utilization of information and data, and the intensity of technological innovation. Based on in-depth research, this paper attempts to propose improvement strategies and suggestions in terms of scientifically planning the layout of customs supervision places for railway and water transportation, improving the operation of the logistics monitoring public platform, developing and utilizing the information and data system, building a smart customs, and innovating the supervision mode. This aims to further optimize the customs supervision process, improve supervision efficiency and accuracy, and provide a reference for the facilitation and safe development of international trade.

Research on the Realization of the Commercial Value of Jewelry Designers

Lanzhi Luo — 2025-07-14

With rising consumer spending power and growing demand for personalization, the role of jewelry designers in product innovation and brand building has become increasingly prominent, and the realization of their commercial value has emerged as a key competitive driver in the industry. This paper employs a combination of literature review and case analysis to first define the connotation and evaluation dimensions of jewelry designers’ commercial value. Next, it examines successful practices of representative designers at home and abroad, analyzing their core strategies in brand development, market positioning, channel collaboration, and innovation models. Finally, based on these findings, it proposes a systematic path for building personal brands, deepening value‐chain collaboration, and exploring cross-field innovation. The study demonstrates that effective brand building and differentiated positioning can significantly enhance a designer’s bargaining power, while coordinated upstream–downstream value-chain efforts and diverse innovation models—spanning technology and culture—provide vital support for sustained growth in commercial value. This paper aims to offer actionable strategic frameworks for industry practitioners and decision makers and to outline directions for future research.

Will Gold Prices Continue to Rise? A Time-Varying Analysis of the Dollar-Gold Nexus under Geopolitical and Economic Uncertainty

Yinghua Zhang — 2025-07-14

This study examines the dynamic interplay between the US Dollar Index (USDI) and gold prices (GP) to assess the sustainability of gold price trends. Employing a rolling window bootstrapping causality test methodology across full and sub-samples, the findings of this study challenge the conventional assumption of a stable long-term inverse correlation between USDI and GP, thereby validating the hypothesis that their relationship is nonlinear and time-dependent. During periods of heightened geopolitical and economic volatility, both the US dollar and gold function as safe-haven assets, with USDI fluctuations exerting a positive influence on GP. Conversely, under stable market conditions, the US dollar serves as the currency in which gold is denominated, resulting in a negative impact of USDI on GP. Notably, GP also demonstrates bidirectional causality, exhibiting both positive and negative effects on USDI. The analysis reveals that while a general inverse correlation persists between gold and the US dollar, this relationship transitions to positive during surges in global political and economic instability. In light of contemporary developments—including escalating geopolitical rivalries, tepid post-pandemic economic recovery, and elevated US interest rates driven by inflationary pressures—this study posit that the upward trajectory of gold prices retains a robust empirical foundation.

Integrated Weighting Analysis for Operational Risk Assessment Indicators in HS Chemical Company

Dingbo Jiang — 2025-07-14

Growing regulatory demands for industrial safety and environmental protection in the chemical sector necessitate robust operational risk assessment to enhance management efficacy. Here, the HS Chemical Company is evaluated through a multidimensional framework encompassing market dynamics, macroeconomic factors, financial stability, governance, supply chains, and production safety. By integrating the Analytic Hierarchy Process (AHP) with entropy weighting, a hybrid weighting model that mitigates the limitations of singular methods is established. The analysis of this study identifies financial risk (weight: 0.347) and production safety (weight: 0.298) as dominant risk drivers. These quantitative insights offer a basis for resource prioritization and targeted risk mitigation strategies in chemical enterprises.

Analysis on the Integration of Culture, Commerce, Tourism, and Sports in Hainan to Help Build Haikou Into an International Consumption Center City

Yue Yang — 2025-07-14

In the context of the Hainan Free Trade Port, Haikou is committed to becoming an international consumer city, with the integration of culture, commerce, tourism, and sports as a key strategy. This article provides an in-depth analysis of Haikou’s current status in building an international consumer city through the integration of culture, commerce, tourism, and sports, including its strengths and existing challenges. It explores the significance of this integration for Haikou and proposes targeted development strategies. These strategies aim to enhance the city’s appeal and international competitiveness by integrating resources, innovating business models, and optimizing the environment, thereby promoting the deep integration of culture, commerce, tourism, and sports in Haikou.

Pumped Storage Industry–Development Opportunities for Manufacturing Enterprises and a New Growth Pole for the Chinese Economy

Zhou Li — 2025-07-14

In the context of the accelerated global transition to green and low-carbon energy, China’s energy structure is undergoing profound changes. As of early 2025, the installed capacity of wind and photovoltaic power in China has exceeded 1.4 billion kilowatts, accounting for 42.9% of the total installed power generation capacity, historically surpassing thermal power as the largest power source. However, the randomness, volatility, and intermittency of renewable energy generation pose unprecedented challenges to the power system’s regulatory capacity. In this context, pumped storage, as the most technically mature and economically advantageous large-scale energy storage method, is experiencing explosive growth, providing strategic opportunities for the transformation and upgrading of manufacturing enterprises.

Impact of Digital Inclusive Finance on Rural E-Commerce Development in Baoding: An Empirical Study Based on Village-Level Service Station Data

Jiaxing Liu — 2025-07-14

Utilizing data from 5,481 village-level service stations (VS) in Baoding, China, this study empirically investigates the impact of digital inclusive finance (DIF) and VS infrastructure on rural e-commerce (RE) development. Results demonstrate that DIF significantly promotes RE by reducing transaction and financing costs (β = 0.783, P < 0.01). VS as physical infrastructure significantly drives RE growth (β = 0.654, P < 0.01). Crucially, DIF and VS exhibit synergistic effects (interaction β = 0.421, P < 0.01), producing a “1+1>2” enhancement. Regional economic development, population density, and education levels positively influence RE. Current challenges include financial misallocation, infrastructure deficits, and skill gaps. We propose a “One Core, Three Wings” framework—Core: Develop tailored financial products for specialty industries (luggage, textiles, mushrooms); Wings: (1) Upgrade digital infrastructure, (2) Optimize policy synergy, (3) Enhance inclusive capacity through elderly-friendly technologies and training. Implementation strategies include establishing risk-sharing mechanisms, expanding VS functionality, and creating DIF-RE-VS alliances to foster sustainable rural revitalization.

Safety Evaluation and Management of Engineering Structures Based on Intelligent Technology

Lingxu Li — 2025-07-14

With the rapid development of science and technology, the application of intelligent technology in the field of civil engineering is more extensive, especially in the safety evaluation and management of engineering structures. This paper discusses the role of intelligent technologies (such as artificial intelligence, Internet of Things, BIM, big data analysis, etc.) in the monitoring, evaluation, and maintenance of engineering structure safety. By studying the principle, application scenarios, and advantages of intelligent technology in structural safety evaluation, this paper summarizes how intelligent technology can improve engineering management efficiency and reduce safety risks, and puts forward the trend and challenge of future development.

Capital Structure, Firm Size, and Stock Return Volatility: A Firm-Level Study

Yunlin Bao — 2025-07-14

Hotel review data analysis is a key way to understand customers’ opinions on hotel service quality and experience. By analyzing these comments, hotel managers can gain an in-depth understanding of customers’ needs and expectations, and thereby adjust strategies and improve service quality. This article will introduce how to conduct hotel review data analysis and how to transform this data into practical operational suggestions.

Research on Satisfaction Improvement Strategy of “Songji Ancient Town Research Products” in Yongchuan District under the High-Quality Education System

Wenxiong Wang — 2025-07-14

Songji Ancient Town in Yongchuan District, Chongqing, is a famous historical and cultural town in China and a national AAAA-level tourist attraction. In recent years, combining its unique historical and cultural heritage, the scenic area has developed research travel products themed on intangible cultural heritage and red tourism, attracting students from across the country to experience it. On the other hand, in the context of the deepening of the “double reduction” policy and the concept of a “high-quality education system,” the educational connotation of Songji Ancient Town’s research products is constantly enriching. Based on this, this article will combine the RMP theory to explore strategies for improving satisfaction with Yongchuan District’s “Songji Ancient Town Research Products” under a high-quality education system, to promote the development of the scenic area’s research experience projects and overall tourism service levels.

Research on the Integration Development Model of Intangible Cultural Heritage and Tourism Industry in Rongchang District of Chongqing from the Perspective of Cultural and Tourism Integration

Fuyan Pan — 2025-07-15

Promoting the deep integration of culture and tourism has become an important goal for the development of Rongchang District, Chongqing. With its rich intangible cultural heritage, Rongchang District has a great opportunity to drive the deep fusion of culture and tourism, using culture to promote tourism and vice versa, thereby vigorously developing the cultural tourism economy. From the perspective of all-for-one tourism, this paper takes the integration of “intangible cultural heritage (ICH) +” cultural tourism in Rongchang, Chongqing as an example, analyzes the advantages and disadvantages of the construction of the cultural tourism industry in Rongchang District, Chongqing, and explores the integration development mechanism of rural “ICH +” cultural tourism industry. Using literature research, case analysis, and field investigations, and based on the theories of sustainable development and cultural tourism integration, this paper extracts the achievements and shortcomings of the deep integration of “ICH +” cultural tourism in Rongchang District through data collation and analysis. This provides valuable reference and lessons for realizing the inheritance of ICH and the sustainable development of tourism.

Research on the Behavioral Intention of Health and Wellness Tourism for Elderly People in Chongqing Based on ETPB Theory

Nan Yuan — 2025-07-14

This study is based on the Extended Theory of Planned Behavior (ETPB) and focuses on the elderly population in the main urban area of Chongqing to explore their intentions and influencing factors regarding health and wellness tourism behavior. Data was collected through questionnaire surveys and field research, and SPSS 26.0 and Amos 29.0 software were used for reliability, validity analysis, and structural equation modeling testing. The study shows that behavioral attitude, perceived behavior control, and the context of health and wellness tourism have a significant positive impact on the elderly’s intentions regarding health and wellness tourism behavior, while the influence of subjective norms is not significant. In addition, subjective norms have a significant positive effect on behavioral attitudes and perceived behavioral control. Based on the research conclusions, suggestions are made to strengthen the behavioral intention of elderly tourists to participate in health and wellness tourism.

Research on the Evaluation of Ecosystem Cultural Service Quality in Qu County Congren Valley Forest Park from the Perspective of Tourist Perception

Yan Tan — 2025-07-14

This study focuses on the ecosystem cultural service quality of Qu County Congren Valley Forest Park from the perspective of tourist perception. Using the Importance-Performance Analysis (IPA) questionnaire survey method and SPSS data analysis techniques, we systematically evaluate tourists’ cognitive differences and improvement paths regarding the cultural service value of the scenic area. Based on the nonmaterial characteristics of ecosystem cultural services, combined with the unique Congren culture and natural landscape resources of Congren Valley, we designed a five-dimensional scale including natural landscape and ecological protection, cultural display and interpretation services, cultural activity participation and experience, infrastructure and supporting services, and safety management. This covers tourists’ evaluations of the importance of elements such as cultural displays, interpretation systems, interactive activities, and facility support, as well as their actual satisfaction feedback. Through descriptive statistical analysis, reliability and validity testing, factor analysis, and IPA matrix analysis, we reveal the core contradictions and improvement directions perceived by tourists. The study found that the convenience of facilities such as signage, rest areas, toilets, roads, and the cleanliness of the scenic area are key areas for improvement. Additionally, different age groups perceive differences in the cultural service quality of the Congren Valley Forest Park ecosystem. The study concludes that tourists have a high level of concern for the convenience of scenic infrastructure and sanitary environment. Improving these facilities can help increase tourist satisfaction and the overall service quality of the scenic area. Simultaneously, meeting the needs of segmented markets and constructing a three-in-one service system of “deep excavation of cultural symbols–digital storytelling–immersive scenes” is recommended.