Proceedings of Business and Economic Studies
https://ojs.bbwpublisher.com/index.php/PBES
<p style="text-align: justify;"><em>Proceedings of Business and Economic Studies (PBES)</em> is an international, peer-reviewed and open access journal which focuses on theoretical and applied studies of corporate and financial behavior. Aiming to promote the research in fields of business economics and management and help economists keep abreast of the vast flow of literature.</p> <p style="text-align: justify;">It covers mainly but not limits to the following areas: ranging from the core themes of the entrepreneurial process and new venture creation to other topics, accounting and financial management, economics, human resource management and organizational behavior, information management, international business, strategy and innovation, management science and operations management, marketing and retailing.</p> <p align="justify"> </p>Bio-Byword Scientific Publishing PTY LTDen-USProceedings of Business and Economic Studies2209-2641Study on the Characteristics and Group Differences of Sports Consumption Structure among Residents in Lanzhou City
https://ojs.bbwpublisher.com/index.php/PBES/article/view/12853
<p>This study, based on the 2020 sports consumption survey data of Lanzhou City, uses descriptive statistics and comparative analysis methods to systematically explore the internal structure of sports consumption and consumption differences among different social demographic groups in Lanzhou is 1,725.58 Chinese Yuan, accounting for 7.35% of total per capita consumption expenditure, indicating a solid market foundation. The consumption structure exhibits typical characteristics of “product-oriented consumption dominating, service-oriented consumption in its initial development, and spectator-oriented consumption lagging behind,” with sports goods consumption accounting for over half (53.61%) of the total. In terms of group differences, residents with moderate income (50,000–100,000 Chinese Yuan), high education level (undergraduate or above), young and middle-aged adults (18–59 years), and female residents make up the core driving force of sports consumption. Based on these findings, this paper proposes strategies to optimize the supply structure, implement targeted marketing, and strengthen policy guidance, aiming to provide theoretical references and decision-making support for unlocking the sports consumption potential in Lanzhou City and promoting the high-quality development of the sports industry.</p>Fawei Li
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2025-12-032025-12-03881810.26689/pbes.v8i8.12853Research on Multi-Level Community-Based Elderly Care Services from the Perspective of Well-Being
https://ojs.bbwpublisher.com/index.php/PBES/article/view/12947
<p>With the deepening trend of population aging and the increasing diversification of elderly care models, enhancing the well-being of older adults has become a central focus in both research and practice within the social care sector, building upon the foundation of ensuring their material livelihood and spiritual experience. This paper systematically analyzes the core healthy elderly care needs of different types of older adults, constructs a multi-level integrated medical and elderly care service system, and optimizes the multi-level, multi-format community-based care service model from the perspective of well-being enhancement. This research not only contributes to the systematization and standardization of elderly care services but also holds significant importance for driving the development of related industries, absorbing more social employment, and further implementing the national strategy for actively addressing population aging.</p>Yaguang ChenYali HuangRongfang FengJin DaiHui Ran
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2025-12-092025-12-098891710.26689/pbes.v8i8.12947Research on the Path of Supply Chain Resilience Improvement under the Background of Anti-Globalization
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13344
<p>Against the backdrop of deglobalization, multiple risks such as geopolitical conflicts and public health emergencies have compounded, exposing global supply chains to unprecedented vulnerabilities. This paper focuses on the driving logic and implementation path of supply chain resilience enhancement, with the background of supply chain restructuring caused by deglobalization. Through literature review and logical deduction, the paper systematically analyzes the internal mechanism of four core drivers: risk-driven, strategy-driven, technology-driven and market-driven. This study constructs an integrated resilience enhancement framework encompassing four pillars: layout optimization, operational reinforcement, technological empowerment, and ecosystem co-construction. It delineates the implementation dimensions and core values of each pillar, while revealing the supply chain’s transition from efficiency-centric to security-efficiency equilibrium under anti-globalization trends. This framework provides theoretical underpinnings and practical references for enterprises to mitigate uncertainties and establish sustainable resilient supply chain systems.</p>Siyao Liu
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2025-12-312025-12-3188182410.26689/pbes.v8i8.13344Research Progress on the Impact of the Gig Economy on the Urban-Rural Gap
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13345
<p>In the context of the rapid development of the digital economy, the gig economy, as a novel form of employment, is profoundly influencing the structure and operational mechanisms of urban-rural labor markets. This paper, by reviewing relevant domestic and international studies and employing methods of literature review and comparative analysis, explores the relationship between the gig economy and the urban-rural gap. The study first reviews the evolutionary process of the gig economy concept and its primary features. Subsequently, from an empirical perspective, it summarizes the multifaceted impacts of the gig economy on urban-rural income disparities, employment structures, and regional coordinated development. Overall, most scholars regard the gig economy as a “springboard” for regional development and narrowing income gaps, while another group warns of the potential skill solidification trap it may bring. Existing research still shows discrepancies in explaining the impact mechanisms. Future studies can expand the dimensions of urban-rural gap analysis, improve the precision of causal identification, and strengthen comparative research across regions and internationally, thereby providing more robust support for refining the theoretical framework and policy system of the gig economy.</p>Yiheng Zhou
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2025-12-312025-12-3188253210.26689/pbes.v8i8.13345Research on the Construction of Accounting Talent Teams in Public Institutions Under the New Situation
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13346
<p>As China’s economic and social development enters a new stage, with the deepening of fiscal and taxation system reform, the widespread application of digital technology, and the continuous upgrading of public service demands, public institutions are facing unprecedented development opportunities and challenges. Accounting work, as the core link of financial management and internal governance in public institutions, the construction of its talent team is directly related to the efficiency of the unit’s financial operation, the quality of resource allocation, and the level of public services. Based on this, this paper conducts research on the construction of accounting talent teams in public institutions under the new situation, expounds the importance of talent team construction, analyzes the existing problems in the current team construction, and puts forward corresponding construction countermeasures, aiming to provide theoretical reference and practical paths for public institutions to build high-quality accounting talent teams.</p>Shufang Shi
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2025-12-312025-12-3188333910.26689/pbes.v8i8.13346Research on the Impact of Digital Transformation on BYD’s Financial Performance
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13347
<p>This paper focuses on BYD Company and conducts an in-depth financial statement analysis by closely integrating its annual reports and financial indicators. On one hand, it meticulously sorts out the motivations for the company’s digital transformation, comprehensively analyzes its financial performance, accurately identifies the problems existing in the process of digital transformation, and proposes targeted solutions to lay a solid foundation for the company’s digital transformation. On the other hand, when analyzing the impact of digital transformation on financial performance, it emphasizes the use of BYD’s financial data from 2019 to 2024. From the four dimensions of solvency, profitability, operation, and development capabilities, it systematically summarizes the company’s financial status and operating results over the past six years. Through comprehensive and in-depth research, it aims to provide practical suggestions for BYD Company to optimize its digital transformation path and improve its development quality, helping the enterprise move forward steadily in the wave of digitalization.<br><br></p>Xiaocui JiZhipeng Cao
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2025-12-312025-12-3188404710.26689/pbes.v8i8.13347Research on the Pathways and Countermeasures for Accelerating the Transformation and Upgrading of the Sci-Tech Economy in Xiaogan City
https://ojs.bbwpublisher.com/index.php/PBES/article/view/12846
<p>In recent years, Xiaogan City has vigorously implemented an innovation-driven development strategy. However, there is still considerable room for improvement in its scientific and technological innovation level and comprehensive capabilities. Against this backdrop, based on thorough research, this paper analyzes the characteristics of industrial structure changes and the current situation of sci-tech economic development in Xiaogan City. It summarizes the shortcomings and bottlenecks in promoting sci-tech economic development and industrial transformation and upgrading. The paper proposes targeted policy suggestions regarding financial support for scientific and technological innovation, the positioning of industrial chains and innovation chains, coordinated regional development of the sci-tech economy, the cultivation of “Specialized, Refined, Characteristic, and Innovative” enterprises, and the building of R&D and innovation talent teams.</p>Dan Guo
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2025-12-312025-12-3188485610.26689/pbes.v8i8.12846Analysis of the Development of International Economy and Trade Under the New Situation
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13348
<p>Driven by globalization and the digital technology revolution, the pattern of international economy and trade has undergone significant changes. The emergence of new situations such as trade protectionism and regional economic integration has not only brought challenges to the economic development of various countries but also contained new opportunities. It is necessary to seize the new situation and continuously improve international competitiveness to truly adapt to the development needs of international economy and trade. From the perspective of international economy and trade, this paper analyzes the value of its development under the new situation and puts forward specific development countermeasures, aiming to provide reference for countries to achieve the goal of high-quality development in global economic and trade cooperation.</p>Lingnan He
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2026-01-092026-01-0988576210.26689/pbes.v8i8.13348Research on the Difficulties and Solutions of Financial Support for the High-Quality Development of the Real Economy
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13349
<p>Promoting the high-quality development of the real economy is an essential requirement for China to build a modern economic system. As the core of modern economy, the effectiveness of finance in supporting the high-quality development of the real economy is crucial. However, under the current complex economic situation, financial resources face multiple difficulties in flowing to the real economy, especially in supporting its intensive growth, such as unbalanced supply structure, capital tendency to “shift from the real to the virtual”, insufficient service innovation capacity, and internal challenges of real enterprises. This paper aims to deeply analyze the underlying reasons behind these difficulties, and on this basis, propose systematic solutions from the dimensions of optimizing the financial structure, guiding capital flow, strengthening financial innovation, and enhancing enterprises’ endogenous motivation. It provides theoretical reference and practical paths for strengthening the supporting role of finance in the high-quality development of the real economy.</p>Cheng Chang
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2025-12-312025-12-3188636910.26689/pbes.v8i8.13349Research on the Path and Practice of E-Commerce Assisting Rural Revitalization: Taking “Believe in the Land” as an Example
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13350
<p>Taking the variety show “Believe in the land” as an example, this paper analyzes the practical paths and challenges of e-commerce in rural revitalization. Through the model of “IP empowerment + omni-channel + consumer cultivation”, the program has achieved emotional drainage of agricultural products and industrial activation, but it also faces problems such as insufficient standardization, high logistics costs, uneven benefit distribution, and talent shortage. In response to these issues, this paper proposes strategies including building a standardized supply chain, optimizing the benefit mechanism, cultivating local talents, and deepening IP collaboration, aiming to promote e-commerce-assisted agriculture to shift from traffic-driven to value-empowering, and provide reference for rural revitalization.</p>Ruoyan Zhao
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2025-12-312025-12-3188707610.26689/pbes.v8i8.13350Study on the Impact Mechanism of Cross-border E-Commerce Logistics Resilience under Public Health Emergencies
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13439
<p>This study constructs a logistics resilience measurement model to investigate the formation mechanism of cross-border e-commerce logistics resilience under public health emergencies, with a focus on examining the resilience characteristics of logistics delivery timeliness and its spatio-temporal evolution patterns. The findings indicate that public health emergencies have caused significant impacts on global cross-border e-commerce logistics resilience, with logistics delivery timeliness exhibiting characteristics of an “attenuation wave,” undergoing three typical stages: rapid decline, gradual recovery, and systematic improvement. The analysis results show that among the many factors affecting logistics resilience, structural factors such as logistics network node centrality and connection number are the most critical, followed by the severity of public health emergencies, while the role of the overall development level of the logistics industry and prevention and control measures is relatively limited. These findings reveal the spatio-temporal heterogeneity of logistics resilience, and indicate that large-scale parcel volumes and complex route layouts can easily lead to resource allocation pressure and operational efficiency decline.</p>Jinyan YuXin ZhaoHaochen Tian
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2025-12-312025-12-3188778310.26689/pbes.v8i8.13439Research on the Impact of New Accounting Standards on Enterprise Financial Management
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13352
<p>Against the backdrop of deepening economic globalization and accelerated business innovation, China’s new accounting standards have systematically revised core areas, including revenue recognition, financial instrument measurement, and asset accounting, achieving deep convergence with international standards while imposing new requirements on corporate financial management. This study examines the 2025 implementation of the new accounting standards, analyzing their specific impacts through three dimensions: accounting practices, financial reporting, and financial decision-making. By addressing typical challenges in corporate practice, the paper proposes targeted strategies to help enterprises achieve financial compliance and enhance management capabilities. The research reveals that the new standards, through standardizing accounting measurement attributes, optimizing financial statement presentation, and strengthening disclosure requirements, are driving corporate financial management toward refined and standardized operations. Enterprises must establish adaptive systems through personnel competency development, institutional framework enhancement, and system upgrades to align with these standards.</p>Yalin Bei
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2025-12-312025-12-3188848910.26689/pbes.v8i8.13352The Study of Overseas Performance and Dissemination of Guangdong Han Opera
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13353
<p>Known as the “Southern Peony”, Guangdong Han Opera is elegant and extraordinary, displaying its unique color and brilliance in the land of Guangdong. This paper focuses on analyzing the status of Guangdong Han Opera’s overseas performances and dissemination, exploring the main challenges faced in international performances, and offering reflections and suggestions on how to promote Guangdong Han Opera overseas in the context of intangible cultural heritage protection.</p>Xinying Dong
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2025-12-312025-12-3188909910.26689/pbes.v8i8.13353Optimization of Agricultural Bank of China’s “Smart Welcome” System Based on Queuing Algorithm: Taking HL Branch as a Case Study
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13354
<p>This study selects the “Smart Welcome” system of Agricultural Bank of China as a research case, aiming to improve the service efficiency and quality of Agricultural Bank of China’s branches through system optimization based on queuing algorithm. It first provides a systematic review of queuing theory and performance evaluation of queuing systems, to provide basic theoretical support for the improvement strategies of the “smart welcome” system in the bank queuing process system. Through a detailed analysis of the “Smart Welcome” system, covering its definition, workflow, existing channel information collection capabilities and customer service characteristics, it proposes a novel queuing algorithm application for optimizing the system’s efficiency and bank processes in response to identified problems. The optimization aims to enhance the service efficiency of bank outlets, providing references and suggestions to support the improvement of bank service efficiency.</p>Shuai LiuPeicong Wu
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2025-12-312025-12-318810010510.26689/pbes.v8i8.13354Does the Reduction of Financing Cost in Digital Economy Promote the Green Technology Innovation of Enterprises? Analysis Based on Mediating Effect
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13355
<p>Using simulated panel data, this study investigates the impact of the digital economy on corporate green technology innovation and its mediating role through financing costs. The empirical results demonstrate that the digital economy significantly enhances green innovation. It effectively reduces corporate financing costs, which in turn positively drives green innovation, a significant mediating effect. The study also reveals that firm size, profitability, industry type, and regional economic levels significantly moderate the digital economy’s role in promoting green innovation. Robustness tests confirm the reliability of the findings. This research provides a micro-level mechanism explanation for how the digital economy fosters green innovation and offers policy implications.</p>Limei Fu
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2025-12-312025-12-318810611410.26689/pbes.v8i8.13355Ethical Risks of Artificial Intelligence in Financial Management: Identification and Governance Based on Stakeholder Theory
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13356
<p>The in-depth application of artificial intelligence (AI) in the field of financial management (such as intelligent credit scoring and risk control) has significantly improved operational efficiency, but has also highlighted ethical risks such as algorithmic bias and data privacy breaches. Based on stakeholder theory, this paper takes banks and Internet financial enterprises as research objects to systematically identify the manifestations and formation mechanisms of AI ethical risks, and constructs a “technology-institution-ethics” trinity governance framework. The study finds that AI ethical risks are essentially the result of an imbalance in the interests of stakeholders (financial institutions, users, regulators, and technology providers). Algorithmic bias stems from historical discrimination in training data and the “black box” nature of algorithms, while privacy breaches are related to deficiencies in data governance and regulatory lag. Practices such as Microsoft Azure’s ethical assessment matrix and the European Union’s AI Act demonstrate that the synergy of technological prevention and control, institutional constraints, and ethical consensus can effectively mitigate risks. This paper provides theoretical support for the ethical governance of financial AI and offers references for corporate compliance practices.</p>Yirun Mao
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2025-12-312025-12-318811512110.26689/pbes.v8i8.13356How Does Digitalized New Quality Productive Forces Drive Manufacturing Transformation and Upgrading?
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13357
<p>Against the backdrop of accelerated digitalization and the pursuit of high-quality manufacturing development, understanding manufacturing transformation and upgrading from the perspective of productive force restructuring has become an important theoretical issue. Focusing on Guangdong’s manufacturing sector, this paper introduces the concept of digitalization-driven new quality productive forces and develops an analytical framework centered on technological efficiency improvement, factor allocation optimization, and organizational upgrading. The analysis shows that digitalization does not drive manufacturing transformation through simple technological substitution; rather, it reshapes production processes, factor allocation modes, and organizational logics, thereby fostering new quality productive forces and enabling structural and developmental transformation. At the same time, industrial differentiation, institutional heterogeneity, and uneven firm capabilities constitute key structural constraints that define the practical boundaries of this transformation and generate divergent upgrading paths across manufacturing entities. By providing a mechanism-based theoretical interpretation of the relationship between new quality productive forces and manufacturing transformation, this study offers an analytical framework for understanding regional digital manufacturing transformation and yields theoretical insights into the context-specific upgrading of Guangdong’s manufacturing sector.</p>Junjie WuXiao FengHuimin Li
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2025-12-312025-12-318812212710.26689/pbes.v8i8.13357Risk Analysis of Stock Markets in Belt and Road Initiative Member Countries
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13358
<p>This study employs the “Dynamic Conditional Correlation-Generalized Autoregressive Conditional Heteroskedasticity Connectedness” model to analyze stock market interconnectedness among Belt and Road countries. Building on existing literature, it extends the conclusions of previous research. The findings reveal a strong and relatively stable correlation between the stock markets of the fifteen member countries of the Belt and Road Initiative. In particular, during public emergencies, these markets exhibit stronger volatility correlation and heightened risk linkage Nevertheless, the interconnectedness remains generally stable, with market spillovers recovering swiftly even in the face of unexpected events. As the world’s second largest economy, China plays a pivotal role in the Belt and Road Initiative, particularly in ensuring the stability of the region’s stock market.</p>Yujia Zhai
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2025-12-312025-12-318812813210.26689/pbes.v8i8.13358Theory and Practice of Deep Integration of Artificial Intelligence and Business Management
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13359
<p>Under the background of information age, the rise of artificial intelligence has injected new vitality into the development of various industries. Based on the actual needs of enterprise operation, this paper deeply explores the deep integration of artificial intelligence and business management, and creates a theoretical framework of technology empowerment, process reengineering and value creation. In the framework, the importance of artificial intelligence technology to market analysis, decision optimization, risk management and control in the process of business management is clearly analyzed. At the same time, combined with cases of various industries, the actual effect of artificial intelligence technology on improving management efficiency and reducing operating costs is verified. In the research, it is found that the integration of the two needs to take into account the technical adaptability and organizational management innovation, which supplements the practical basis for the subsequent theoretical research in related fields.</p>TingKai Weng
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2025-12-312025-12-318813313910.26689/pbes.v8i8.13359Research on the Explainable Early Warning Model and Decision-Making Path of Corporate Bond Default Risk
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13447
<p>With the development of the times, the market-oriented reform of the capital market has been continuously deepened. As a key channel for direct corporate financing, the scale of the corporate bond market continues to expand. However, the frequent occurrence of default events has also significantly impacted market stability and investor interests. Traditional bond default risk early warning models often focus on improving prediction accuracy but generally suffer from the “black box” problem, making it difficult to clearly explain the formation logic of risk warning results. This greatly restricts the application value of the models in practical decision-making. In view of this, this paper analyzes the explainable early warning model and decision-making path for corporate bond default risk and proposes relevant strategies.</p>Weilei Feng
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2025-12-312025-12-318814014510.26689/pbes.v8i8.13447Innovative Development Paths of Accounting Information Systems Under the Background of Digital Transformation
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13381
<p>With the breakthrough development of technologies such as big data, cloud computing, and blockchain, enterprises worldwide are undergoing a profound transformation from “informatization” to “digitalization”. Digitalization refers to the technical process of applying digital technologies to society, economy, and institutions. Blockchain technology ensures the immutability of transaction data through a distributed ledger, cloud computing technology supports the real-time processing and storage of massive data, and artificial intelligence optimizes financial risk prediction models through machine learning. The report of the 20th National Congress of the Communist Party of China sets the goal of deeply integrating the digital economy with the real economy, and creating a globally competitive digital industrial cluster. Digital transformation involves integrating information, computer, communication, and internet technologies to trigger significant changes in enterprises and improve their operational outcomes. Digital technologies have been integrated into all fields and processes of economic and social development, and digital transformation has become the core driving force for the development of new quality productive forces. With the further innovative development of information technology, the digital transformation and upgrading of Chinese enterprises are deepening. In this context, special attention needs to be paid to changes in the quality of enterprise accounting information, as the quality of enterprise accounting information during digital transformation is directly related to the operational efficiency of the market and the rational allocation of limited internal enterprise resources. How to steadily and orderly control the challenges and risks brought by the transformation of accounting information systems under the background of digital transformation, and actively utilize the new development momentum it brings to enterprises, has become a key focus of current enterprises.</p>Yawen XuYufan Zhang
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2025-12-312025-12-318814615110.26689/pbes.v8i8.13381A Comparative Study on the Current Situation of Logistics Development Among Countries Under the RCEP Framework: From the Perspective of the World Bank Logistics Performance Index (LPI)
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13385
<p>As the world’s largest free trade agreement, the effective implementation of the Regional Comprehensive Economic Partnership (RCEP) relies heavily on an efficient and smooth logistics system among member states. The Logistics Performance Index (LPI) released by the World Bank is the first global indicator to evaluate the level of national logistics development. Multi-dimensional analysis using the LPI helps explore new paths for high-level logistics development. This study takes the latest 2023 Logistics Performance Index (LPI) released by the World Bank as the core analytical tool, conducts a systematic comparison of the current logistics development status of 15 RCEP member states, and studies countermeasures to promote the development of regional trade logistics under RCEP.</p>Zijiang Yang
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2025-12-312025-12-318815215810.26689/pbes.v8i8.13385On the Functional Orientation and Optimization of Accounting in Carbon Emission Management
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13386
<p>With the growing attention to climate change, carbon emission reduction has become an important issue facing countries around the world. As a key means of recording and analyzing economic activity information, accounting plays an increasingly critical role in carbon emission management. This paper deeply analyzes the functional orientation of accounting in carbon emission management from multiple dimensions. It is found that accurate carbon accounting can provide reliable carbon information to support the formulation of scientific and reasonable carbon emission reduction decisions; effective carbon cost management helps optimize resource allocation and reduce carbon emission reduction costs; accounting standards need to be further improved to more clearly guide accounting and improve information quality. Efforts should be made to cultivate accounting talents to promote the comprehensive improvement of accounting personnel’s quality and support the level of carbon emission management. By giving full play to these functions of accounting, we can effectively promote the realization of carbon emission reduction goals of enterprises and even China, and promote the sustainable development of economy and environment. This paper provides a useful reference for further improving accounting theories and practices related to carbon emission reduction, and has important guiding significance for promoting the in-depth development of carbon emission reduction work.</p>Zhongyuan Zhang
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2025-12-312025-12-318815916510.26689/pbes.v8i8.13386Research on the Impact of Government Subsidies on Total Factor Productivity of the New Energy Industry Under the “Dual Carbon” Vision
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13388
<p>The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China pointed out that the new energy industry has broad prospects and is expected to accelerate its development during the “14th Five-Year Plan” period. Whether new energy resources can be allocated more reasonably, how total factor productivity (TFP) changes, and what characteristics its driving factors have are crucial to the future development of new energy. This study selects data of A-share listed new energy enterprises from 2012 to 2023 as samples to explore the impact and mechanism of government subsidies on the TFP of new energy enterprises, and constructs a mediating effect model. The research results show that alleviating financing constraints plays a full mediating role in the process of government subsidies promoting the improvement of enterprises’ total factor productivity. Therefore, the government should improve the subsidy mechanism, and enterprises should increase investment in innovation and R&D to continue promoting the improvement of enterprises’ total factor productivity.</p>Xueting Zhang
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2025-12-312025-12-318816617110.26689/pbes.v8i8.13388The Impact of Gambling Behavior on Stock Returns under the Short-Selling Mechanism
https://ojs.bbwpublisher.com/index.php/PBES/article/view/12826
<p>This paper investigates the impact mechanism of gambling behavior on stock returns under the short-selling mechanism, using Chinese stocks eligible for short selling from March 31, 2010, to January 31, 2024, as the research sample. Furthermore, it examines the heterogeneity in the moderating effect of short-selling intensity on the relationship between gambling behavior and stock returns across different market conditions (bull and bear markets), firm sizes, and ownership types. The empirical results reveal a significant negative relationship between gambling behavior and stock returns. However, short-selling intensity positively moderates this negative relationship, implying that a higher degree of short-selling weakens the adverse impact of gambling behavior on stock performance. This positive moderating effect is more pronounced in firms with a higher proportion of institutional ownership, while a higher turnover rate weakens the moderating effect. The heterogeneity analysis further shows that the negative association between gambling behavior and stock returns is stronger in bull markets. Compared to large-cap and non-state-owned enterprises, the moderating effect of short-selling intensity is more pronounced in small-cap and state-owned enterprises.</p>Ruiyu ChuXin LiaoSusu Li
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2025-12-312025-12-318817218410.26689/pbes.v8i8.12826The Dilemma and Way Out of Global Industrial Subsidy Governance: A Study on WTO Rule Reform
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13390
<p>Industrial subsidies, as a vital policy instrument for nations to drive industrial development and enhance economic competitiveness, have long transcended national borders in their impact and significance, becoming a core issue and focal point of strategic manoeuvring within the global trading system. The World Trade Organisation (WTO), as the central institution governing global trade rules, shoulders the responsibility of regulating subsidy practices, safeguarding fair competition environments, and resolving trade disputes. However, amid profound shifts in the global economic landscape, accelerated technological evolution within industries, and intensifying industrial strategic competition between major powers, the subsidy rules under the current WTO framework now face unprecedented challenges and dilemmas. This paper provides an in-depth analysis of the complex landscape of industrial subsidies within the international trade environment and the multidimensional issues they engender. It outlines the WTO’s core functions in subsidy management, dispute resolution and rule-making, while defining the fundamental concepts, primary forms and dual characteristics of industrial subsidies, namely their inherent economic stimulus potential and latent capacity to distort trade. By examining specific subsidy practices in the United States and China, the study reveals how such policies profoundly influence global industrial chain configurations, market competition dynamics and trade flows, becoming pivotal bargaining chips in geopolitical and economic rivalries between major powers. Following an in-depth analysis of the risks and strategic dynamics embedded in the EU’s anti-subsidy investigations against China, the paper clarifies the necessity for explicit definition and restoration of ‘non-actionable subsidies’ (such as environmental subsidies, regional development subsidies, and disaster relief subsidies). It proposes concrete recommendations for enhancing the regulatory capacity of large-scale industrial subsidies, encompassing optimisation of application review processes, strengthening of specialised audits, establishment of post-project evaluation mechanisms, and implementation of rigorous accountability systems. Through case analysis and profound reflection on the predicaments of international rules, this study offers a more comprehensive perspective for understanding the complex issue of industrial subsidies, thereby advancing the establishment of a fairer, more effective, and contemporary international subsidy rules framework. In today’s world of deep economic integration and concurrent competition, balancing national industrial development needs with the constraints of multilateral trade rules, and appropriately addressing the international dilemmas arising from industrial subsidies, constitutes a pivotal question concerning the future trajectory of the global economic governance system.</p>Zijie Ma
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2025-12-312025-12-318818519210.26689/pbes.v8i8.13390Research on the Optimization of Enterprise Cost Management Models Under the Circular Economy Model
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13392
<p>Against the background of increasing resource constraints and environmental pressures, enterprise cost management models need to shift from traditional cost control to a new development direction, so as to provide theoretical support and practical guidance for the subsequent sustainable development of enterprises. As a sustainable development model that can replace the traditional linear economy, the circular economy can reconstruct the enterprise’s production and operation model through the development principles of reduction, reuse, and resource recycling, promoting the efficient recycling of resources and the structural reduction of costs. Traditional cost management usually focuses on the control of explicit costs in the production link, and it is easy to ignore the potential implicit cost-saving potential brought by resource recycling. However, by requiring enterprises to incorporate the entire life cycle of resources into the cost accounting system, the circular economy model can realize the systematic control of costs in all stages of raw material acquisition, production and manufacturing, product use, and recycling, thereby achieving in-depth optimization of the cost structure.</p>Haifeng Zou
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2025-12-312025-12-318819319810.26689/pbes.v8i8.13392Navigating Geopolitical Headwinds: A Critical Analysis of Contemporary Globalization Strategies for Chinese Enterprises
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13393
<p>In an era defined by intensifying geopolitical volatility, Chinese enterprises find themselves at a precarious strategic crossroads, compelled to navigate the paradoxical currents of persistent technological globalization and accelerating political de-globalization. This paper offers a comprehensive critical analysis of how these firms are recalibrating their internationalization strategies amidst the escalating Sino-American systemic rivalry and the post-pandemic restructuring of global supply chains. By synthesizing and contrasting perspectives from leading industry analyses, specifically juxtaposing the reactive, survival-oriented narrative presented by investigative journalism with the proactive, capability-driven “third wave” perspective offered by business academia, this study elucidates the complex mechanisms of corporate adaptation. The research integrates these firm-level observations with broader academic frameworks, specifically the theory of “De-Globalization and Fragmentation” and the critique of decoupling myths. The findings indicate that Chinese enterprises are not retreating from the global stage. Instead, they are executing a sophisticated, structural reconfiguration of their global value chains. This involves a strategic pivot towards “slow-balization,” characterized by regionalized production in geopolitically neutral territories (such as ASEAN) and a shift from rigid vertical integration to flexible, multi-polar global layouts. The paper concludes that while these strategies offer necessary resilience for individual firms, they inadvertently reinforce the very geopolitical fragmentation they seek to circumvent, fundamentally reshaping the nature of sustainable competitive advantage in the 21st century.</p>Menglong Li
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2025-12-312025-12-318819920510.26689/pbes.v8i8.13393Research on the Operational Transformation and Development of Commercial Banks Under the Trend of Narrowing Interest Margins
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13394
<p>This paper reviews the transformation experiences of international banking sectors and analyzes the core challenges faced by China’s banking industry amid the ongoing trend of narrowing net interest margins (NIM), along with corresponding strategies. It introduces Zhejiang Province’s “Financial Consultant System” as a practical case study of comprehensive transformation. The case demonstrates that by establishing a new ecosystem characterized by public welfare leadership and integrated services, banks can shift from a “hunting-style” scale-expansion model to a “farming-style”value-creation model, effectively enhancing customer stickiness, expanding revenue sources, and advancing risk management. The case shows that by building a new ecosystem featuring public welfare leadership and comprehensive services, banks can realize the transformation from a “hunting-style” scale expansion model to a “farming-style” value creation model, effectively enhancing customer stickiness, expanding income sources, and advancing risk management.</p>Zhenxi ChenChixiao He
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2025-12-312025-12-318820621210.26689/pbes.v8i8.13394Research on the Application of Consortium Blockchain in Electronic Barter Trade
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13351
<p>Electronic barter trade has achieved transaction upgrading through the Internet, but it confronted with problems such as lack of trust, opaque processes, and difficulty in value matching, which restrict its large-scale development. Consortium blockchain, featuring both decentralization and controllability, has characteristics including immutability, traceability, and smart contracts. These attributes are highly compatible with electronic barter trade in terms of trust building, process optimization, and value circulation, providing ideas for the industry to break through. Focusing on barter as the core, this paper elaborates on the operation mechanism of electronic barter trade based on consortium blockchain, Taking barter credits as the value medium, it undertakes the functions of value measurement, transaction settlement, and asset certificate. Through the full-process automated operations of issuance, circulation, redemption, and cash withdrawal, standardized transactions are realized. Meanwhile, safeguard measures for the application of consortium blockchain are proposed from three aspects: constructing a multi-party collaborative governance system, strengthening technical security guarantees, and improving industry standards and policy support. The aim is to promote the standardized and large-scale development of electronic barter trade and inject vitality into high-quality economic development.</p>Jianlei Qian
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2025-12-312025-12-318821321910.26689/pbes.v8i8.13351Consumer Credit Decision Processes in Platform- Based Economic Environments
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13396
<p>In the era of digital transformation, platform-based economic environments have revolutionized the landscape of consumer credit. This paper delves into the intricate decision-making processes that consumers undergo when accessing credit through digital platforms. By examining corporate finance strategies, industry-specific dynamics, and consumer behavior, we aim to provide a comprehensive understanding of the factors influencing credit decisions in this novel context. Our analysis reveals that technological advancements, regulatory frameworks, and shifting consumer preferences are reshaping the consumer credit market, necessitating adaptive strategies from both lenders and borrowers. This study contributes to the existing literature by offering empirical insights and practical recommendations for stakeholders navigating the complexities of platform-based consumer credit.</p>Tianmu Wang
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2025-12-312025-12-318822022610.26689/pbes.v8i8.13396Geoeconomic Fragmentation: Structural Transformation of the Global Political Economy and Strategic Implications for International Business
https://ojs.bbwpublisher.com/index.php/PBES/article/view/13425
<p>Global political economy is being transformed into the largest structural change since post-World War 2. This paper examines the topic of geoeconomic fragmentation, which is a policy-driven turning point of globalization from a global economic integration that is conducted through strategic concerns such as national security and economic autonomy. Based on recent institutional research and empirical data from 2022–2025, this paper studies the reasons, ways and economic implications of breakdown in the fields of trade, investment and technology. Additionally, this work unites international political economy scholarship and business administration by diving into how multinationals are going about strategic change in reaction to this new world through changes in their supply chains, organizations, and geopolitical risk management. The results suggest that when fragmentation is significant enough to result in substantial welfare losses, we see global GDP drops of between 2 to 7% of the economy in this more extreme case, and strategic advantage for firms to become what are called ‘connector firms’ as well as connector country.</p>Jingkai Huang
Copyright (c) 2026 Author(s)
2025-12-312025-12-318822723410.26689/pbes.v8i8.13425