Proceedings of Business and Economic Studies

A Study on the Impact of Green Trade Barriers on China’s Manufacturing Exports and Response Strategies in the Context of Carbon Peaking and Carbon Neutrality

2026-04-16T13:49:50+08:00

As global trade governance increasingly incorporates environmental standards, mechanisms such as the EU Carbon Border Adjustment Mechanism (CBAM) create growing compliance pressures and cost burdens for China’s manufacturing sector. This study examines the transmission mechanisms through which green trade barriers (GTBs) affect firm-level innovation and competitiveness. The analysis identifies several structural constraints that may limit the effectiveness of innovation-based adaptation: an energy system constraint associated with the high carbon intensity of the national power grid; a resource-allocation dilemma in which short-term compliance costs may reduce long-term R&D investment; disparities in carbon accounting and digital capabilities; and a strategic tendency toward product-level compliance rather than deeper process-oriented decarbonization. In response to these constraints, this study proposes an implementation framework structured around an Actor–Tool–Timeline matrix. Policy recommendations include promoting green power trading through reforms in energy-use allocation, expanding transition finance to ease adjustment pressures on SMEs, and developing public digital platforms for carbon verification. Furthermore, the study argues that sustained long-term competitiveness depends on stronger indigenous innovation capacity and greater participation in international rule-making, while drawing on the principle of common but differentiated responsibilities (CBDR) to respond to emerging forms of environmentally driven trade restriction.

Research on the Practical Teaching Reform of the Financial Risk Management Course in Universities under the Background of the Digital Economy

2026-04-16T13:49:49+08:00

The rapid development of the digital economy has reshaped the business models of the financial industry and put forward brand-new requirements for the teaching of the financial risk management course in universities. Promoting teaching reform enables teachers to introduce diversified teaching methods into the course, thereby effectively improving teaching effects and supporting the development of students’ abilities. Based on this, this paper conducts research on the practical teaching reform of the financial risk management course in universities under the background of the digital economy, analyzes the core problems in the current teaching, expounds the important value of the practical teaching reform, and puts forward targeted reform strategies. It aims to provide a reference for universities to optimize the practical teaching of this course and cultivate professional talents that meet the needs of the industry.

Research on the Tax Planning Path for Additional Deduction of Research and Development Expenses of High-Tech Enterprises

2026-04-16T13:49:48+08:00

In recent years, with the proposal of the innovation-driven development strategy, the importance of high-tech enterprises has become increasingly prominent, and their innovation capability and R&D investment intensity are closely related to industrial upgrading and high-quality economic development. To fully mobilize the enthusiasm of high-tech enterprises for R&D and innovation, the state should continuously optimize the policy of additional deduction of R&D expenses. As a core tax incentive measure for the state to encourage high-tech enterprises to enhance their independent innovation capability, rational planning of the tax planning path for the additional deduction of R&D expenses can not only empower the improvement of core competitiveness of high-tech enterprises, promote the upgrading and coordinated development of high-tech industrial clusters, but also strengthen the effectiveness of tax policies and the implementation of the national innovation strategy. In this regard, this paper first expounds the significance of tax planning for the additional deduction of R&D expenses of high-tech enterprises, and then clarifies the tax planning paths, aiming to provide certain reference for relevant researchers.

Analysis of the Collaborative Mode of Cross-Border Procurement Supply Chain for Environmentally Friendly Building Materials under the Background of Green Building

2026-04-16T13:49:47+08:00

Driven by the carbon peaking and carbon neutrality goals and against the backdrop of the vigorous development of the global green building industry, the demand for cross-border procurement of environmentally friendly building materials, the core carrier of green buildings, has been on a steady rise. The cross-border procurement supply chain for environmentally friendly building materials involves multiple subjects, links and scenarios, and poor collaboration has become a key bottleneck restricting the efficient supply, cost control and realization of green value of environmentally friendly building materials. Based on the development demands of green buildings, this paper systematically analyzes the current collaboration status of China’s cross-border procurement supply chain for environmentally friendly building materials, and dissects the prominent problems and their root causes such as insufficient subject collaboration, information asymmetry, low logistics efficiency and disunified standards. Combining the supply chain collaboration theory and green management theory, it constructs a five-in-one collaboration mode of “subject collaboration-information collaboration-logistics collaboration-standard collaboration-benefit collaboration”, clarifies the core content, operation mechanism of each collaboration dimension as well as the three support systems of technology, institution and talent, and puts forward targeted optimization countermeasures. This study provides theoretical support and practical reference for promoting the high-quality development of green buildings and enhancing the competitiveness of the cross-border procurement supply chain for environmentally friendly building materials.

Inclusive Finance Empowers the Optimization of New Forms of Endowment Insurance: An Exploration on the Path of Bank-Social Organization

2026-04-16T13:49:46+08:00

From the perspective of inclusive finance, banks serve as the core entities empowering endowment insurance services for new forms of employment. Based on reviewing the current development status and existing problems of endowment insurance for new forms of employment, this paper selects typical cases of bank-social organization collaboration in Fuzhou, Jinan and Zaozhuang, and analyzes the core roles and implementation effects of banks in product customization, channel extension and demand matching. Three major experiences are summarized: scenario-based demand response, inclusive service provision, and normalized mechanism construction. Accordingly, a practical path of collaborative services between Agricultural Bank of China and social organizations is constructed, providing references for solving the endowment security dilemma of groups in new forms of employment.

Land Statistics Data Management: Current Status, Challenges, and Improvements

2026-04-16T13:49:45+08:00

Land statistical data serves as a fundamental tool for converting land resources into quantifiable information, playing a vital role in supporting scientific decision-making, safeguarding rights and interests, and facilitating regulatory enforcement. At present, China’s land statistical data management faces several practical challenges, including insufficient data coverage, opportunities for improving data accuracy, and underdeveloped interdepartmental information-sharing mechanisms. These issues have implications for the rational allocation and effective protection of land resources. This paper outlines the essential functions of land statistical data, analyzes current issues and their underlying causes, and proposes preliminary improvements related to data collection systems, data sharing, and quality control. These insights aim to contribute to the advancement of land resource management practices.

An Analysis of the Causes of Brain Drain in G Company and Corresponding Countermeasures

2026-04-16T13:49:44+08:00

Over the 40 years of reform and opening up, China’s private enterprises have developed rapidly with greatly improved operation and management capabilities. However, the human resource management of private enterprises is plagued by irregularities, lack of systematization and professionalism, which has led to a high rate of brain drain and restricted the development of these enterprises. Therefore, addressing brain drain has become a top priority for private enterprises at present. This paper conducts research on the brain drain phenomenon of private enterprise G, analyzes the problems causing its brain drain, and puts forward corresponding solutions to effectively resolve this critical issue for the enterprise. It is intended to provide a reference for the human resource management of China’s private enterprises in general.

Research on the Coordination of Intellectual Property Legal Norms in Global Trade

2026-04-16T13:49:43+08:00

Against the backdrop of deepening global economic integration, the position of intellectual property as a core competitiveness is increasingly prominent. However, due to differences in legal systems, economic development levels, and value orientations among countries, intellectual property protection faces serious conflicts and fragmentation issues in international trade. This article aims to explore the coordination mechanism of intellectual property legal norms under the global trade framework, analyze the effectiveness and limitations of current international conventions, and dissect the deep-seated contradictions between developed and developing economies in terms of rights protection and public interest balance. The article proposes that future legal coordination should be based on respecting the diversity of sovereignty, constructing a fairer and more inclusive international rule system, and promoting the stability of the global trade order and the sustainability of innovation-driven development through the benign interaction between multilateral platforms and regional agreements.

Artificial Intelligence Empowers Risk Management in Asset Appraisal

2026-04-16T13:49:42+08:00

Against the backdrop of the accelerating penetration of the digital economy, artificial intelligence (AI) technology is profoundly reshaping the development pattern of the asset appraisal industry. As the core guarantee of appraisal business, risk management has long faced pain points, such as lack of independence, inadequate verification, and deviations in profit prediction. Based on the core connotation and current problems of risk management in the asset appraisal industry, this paper systematically analyzes the core logic and key technical support of AI technology empowering risk management, elaborates on the specific application paths of AI in combination with the entire business process, examines the multi-dimensional challenges in the integration process, and proposes targeted optimization countermeasures. Authoritative references are cited to support the core viewpoints, aiming to promote the construction of an intelligent risk management system in the asset appraisal industry and enhance the industry’s professional service capabilities and compliance levels.

The Dilemmas and Choices of Teaching Content for Economic Law in the Accounting Major of Undergraduate Colleges

2026-04-16T13:49:41+08:00

Economic law is one of the compulsory subjects for the national Certified Public Accountant Examination. The control of its teaching content is equivalent to the direct control of teaching quality, which determines whether students can pass the examination and gain a comprehensive understanding of the subject. In the teaching of economic law for the accounting major in undergraduate colleges, how to optimize teaching content and textbook selection, and strengthen the professional competence of accounting students is the focus of this paper. This paper expounds the practical dilemmas of the teaching content of economic law for the accounting major in undergraduate colleges and puts forward a series of feasible and effective selection paths, hoping to provide more references for front-line educators.

Cultural Digitization and IP Empowerment: Analysis of Commercialization Pathways and Economic Benefits of Yongchun Bamboo Weaving

2026-04-16T13:49:40+08:00

Against the backdrop of advancing digital strategies and the rise of national trend consumption, traditional craftsmanship faces new opportunities for modern transformation. Yongchun bamboo weaving, as an important cultural heritage, has been constrained by practical challenges such as fragmented production scales, insufficient product innovation, and narrow market channels. Driven by the dual forces of cultural digitization and IP empowerment, this paper primarily explores how Yongchun bamboo weaving can achieve a leap in commercial value and analyzes the economic benefits it brings. This study mainly employs literature analysis and case study methods to dissect the current state and core bottlenecks of the Yongchun bamboo weaving industry, further elucidating how cultural digitization and IP design can collaboratively facilitate the creative transformation of cultural resources and drive the economic performance of bamboo weaving-related products. Based on this, the study devises a phased commercialization implementation pathway and conducts simulated analysis and evaluation of its potential direct and indirect economic benefits. The conclusions of this study not only provide a specific roadmap for the sustainable development of Yongchun bamboo weaving but also offer valuable insights for the commercial development of similar cultural projects and the innovation of craftsmanship economic models in the digital age.

Research on Safety Risk Assessment and Response Strategies for Chemical Industry Enterprises

2026-04-16T13:49:39+08:00

Safe production is the cornerstone for the sustainable development of enterprises, directly related to the safety of employees’ lives, the economic benefits of the enterprises, and social stability. Scientifically identifying potential risk factors, establishing a quantitative evaluation system, and formulating targeted prevention strategies have become key to improving safety in chemical production. This study develops a risk assessment model for safe production in chemical enterprises by integrating multiple methods, with a focus on evaluation and response strategies. Based on relevant research results, the safety risks of chemical enterprises are analyzed and an evaluation index system is constructed. The weights of risk evaluation indicators are calculated using the analytic hierarchy process and evaluated. According to the final evaluation results, combined with the current situation of the chemical industry, the risk management response strategies for safe production are proposed, which helps to achieve pre-control of risks and precise allocation of resources, and provides certain reference significance for the risk management of safe production in the chemical industry.

Research on the Impact Factors of New Energy Vehicle Supply Chain Resilience under Industrial Interconnection

2026-04-16T13:49:38+08:00

With the deepening evolution of industrial internet, the supply chain of new energy vehicles (NEVs) is undergoing a transformation from closed vertical manufacturing to an open, collaborative multidimensional ecosystem. The risk characteristics and resilience demands faced by this sector are being profoundly reshaped. Existing literature predominantly focuses on the general resilience of traditional manufacturing, with limited systematic analysis of resilience influencing factors and transmission mechanisms in the digital interconnection context of NEVs’ technology-intensive industry. To address this, this paper proposes an unstructured data mining and analysis framework integrating Latent Dirichlet Allocation (LDA) and Interpreted Structural Model (ISM). Using policy documents and industry reports from 2020 to 2025 as the corpus, the study extracts six core themes influencing systemic resilience through LDA: digital collaboration and platform services, core component supply and R&D, logistics networks and transportation support, risk early warning and emergency response, macro-environment and policy guidance, and partnerships and ecosystem co-construction. Building upon this, DEMATEL and ISM methods are employed to construct a multi-layered structural model revealing the inherent hierarchical logic among elements. Results demonstrate that macro-environment and policy guidance serve as fundamental driving forces; digital platforms and ecosystem co-construction act as pivotal enabling mechanisms; component supply and logistics networks provide intermediate support at the physical entity level; while risk early warning and emergency response directly manifest resilience capabilities at the top tier. This study expands the measurement dimensions of supply chain resilience from the perspective of massive text, providing a solid theoretical basis for leading enterprises in the new energy vehicle industry chain to optimize risk resistance strategies and for policy-making departments to improve top-level design in the digital ecosystem.

Research on the Impact of Short Video Marketing Driven by Digital Technology on Consumers’ Repurchase Intention

2026-04-16T13:49:37+08:00

This paper focuses on the research of the influence mechanism and strategies of traffic conversion on consumers repurchase intention in short video marketing driven by digital technology. Under the background of digital technology-driven, digital empowerment drives short video marketing of enterprises, aiming at the dual drive of consumers’ value and spiritual needs. Multiple marketing models such as “short video + live streaming” are deeply integrated into short videos, and digital technology is used to innovate content for efficiency and quality improvement, reshape enterprises’ marketing models and realize precise full-chain placement. Based on this, this study expounds the research background of short video marketing and analyzes the influence strategies of short video marketing on converting traffic into consumers’ brand recognition under the background of digital technology driven. Thus, it reveals the mechanism of the effect of short video marketing on consumers repurchase intention under the background of digital technology-driven and provides a reference for the realization of enterprise digital marketing.

How Does Low-Carbon Subsidy for Consumer Affect Social Welfare

2026-04-16T13:49:36+08:00

With consideration of consumer environmental awareness (CEA) and upstream competition, this paper discusses the joint pricing strategy of enterprises based on low-carbon subsidy and the impact of low-carbon subsidy on social welfare. Results indicate that the market demand for ordinary products is always lower than that for low-carbon products under low-carbon subsidy policy; thus policy-planners can use low-carbon subsidy to expand the market share of low-carbon products, and effectively improve the market competitiveness of low-carbon products. Low-carbon subsidy policy is beneficial to improving social welfare, especially when the competition between manufacturers is less intensive or consumers are more environmentally aware, in which case a suitable low-carbon subsidy policy can significantly improve social welfare.

Research on Talent Introduction in Jinhua Based on Urban Amenity Theory and Social Embeddedness

2026-04-16T13:49:35+08:00

With the intensifying competition among cities in the Yangtze River Delta, talent has become a key strategic resource for urban development. However, many second-tier cities still face challenges in attracting and retaining high-level talents. Taking Jinhua as a case study, this paper integrates urban amenity theory and social embeddedness theory to analyze the mechanisms influencing urban talent attraction. A comprehensive evaluation index system is constructed, including six dimensions: living environment, economic potential, government policies and public services, technological innovation, social embeddedness, and settlement cost. The entropy weight method is applied to determine the weights of the indicators and evaluate Jinhua’s talent attraction capacity. The results show that economic potential, technological innovation, and living environment play significant roles in attracting talents, while social embeddedness and settlement cost influence talent retention. Based on the findings, policy suggestions are proposed to improve urban livability, strengthen talent social networks, and optimize talent policies. This study enriches the analytical framework of urban talent attraction and provides policy implications for second-tier cities.

Innovation and Development of B2C Cross-Border E-Commerce from the Perspective of Economic Globalization

2026-04-16T13:49:34+08:00

From the perspective of economic globalization, B2C cross-border e-commerce has emerged as a promising sector. Industries can leverage internet platforms to engage in international trade, exporting goods or services overseas to expand their global influence. However, this model also presents challenges. Many cross-border e-commerce businesses lack comprehensive global operation strategies, relying solely on B2C platforms for marketing. International consumers exhibit cultural differences and consumption habits that make domestic brand strategies insufficient for global marketing needs. The industry faces compliance risks and data security threats, potentially causing financial losses. Additionally, many companies fail to establish effective talent acquisition and development models, leading to talent shortages that undermine cross-border marketing capabilities. To align with globalization trends, the cross-border e-commerce sector should innovate based on B2B operational characteristics to ensure sustainable development. This article examines the current status and challenges of B2C cross-border e-commerce under economic globalization, and proposes innovative development pathways to enhance China’s B2C cross-border e-commerce capabilities and support industry growth.

Research on the Financial Path of Optimizing Resource Allocation at the Prefectural Level in Jiangsu from the Perspective of Urban-Rural Integration Development: A Case Study of Xuzhou City

2026-04-16T13:49:33+08:00

Taking Xuzhou in Jiangsu as the research object, this paper deeply explores the optimization path of prefectural-level financial resource allocation under the background of urban-rural integration development. Through the research on the current situation and practical strategies of financial construction in Xuzhou, this paper finds that financial resources can support urban-rural integration development by optimizing factor allocation, upgrading industrial synergy, and improving services and ecology. Innovative financial products proposed by Xuzhou, such as “Cold Storage Loan” and “Equipment Guarantee”, have shown effects in promoting the flow of urban-rural factors and industrial integration. However, the Xuzhou region is still facing problems such as weak rural financial infrastructure, insufficient coverage of inclusive finance, and obstacles to property right mortgage and circulation. In this regard, this paper puts forward multiple strategies to enhance financial support for urban-rural integration development, so as to provide reference for financial support for urban-rural integration development in similar regions in Jiangsu and even the whole country.

Research on the Construction of Sales Tax Accounting Framework and Industry Application in Hainan Free Trade Port

2026-04-16T13:49:32+08:00

As a strategic fulcrum for China’s deepening reform and opening up, Hainan Free Trade Port (HFTP) will implement the “four taxes and two fees” merger reform after closing the port for operation in 2025, and uniformly levy sales tax at the retail link. This innovative tax system measure poses significant impacts and challenges to China’s current accounting processing system. Based on the reference of international tax reform experience and the analysis of the adaptability of China’s accounting standards, this paper systematically constructs a theoretical framework for sales tax accounting. It focuses on the application scenarios of trade enterprises in the tertiary industry, deeply explores the accounting connection paths and industry adaptation schemes during the tax system transition, and provides solid theoretical support and feasible practical guidance for the smooth implementation of this policy.

Research on the Evolution of China-Germany Trade Relations and Countermeasures Against Technical Measures to Trade

2026-04-16T13:49:31+08:00

As China’s most important trading partner in the European Union (EU), Germany has long accounted for more than one-third of the total China-EU trade volume. Its cooperation with China in high-end manufacturing, automotive, chemical, new energy and other fields is deeply bound to the global industrial chain. With the formal inauguration of Germany’s new Chancellor, Friedrich Merz, his policy focus has continued the “pragmatism” tone while incorporating new considerations on issues such as supply chain security, green transformation, and technological competition. This has led to the gradual emergence of differentiated demands in the technical field within the framework of stable cooperation in China-Germany trade relations. Technical Barriers to Trade (TBT), as a policy tool with strong concealment and wide-ranging impact, has become one of the core areas of the game and coordination between the two sides. Based on international trade theory and the analytical framework of technical trade barriers, this paper systematically sorts out the core orientation of the new German government’s trade policy and its impact on China-Germany trade relations, deeply analyzes the main manifestations and mechanism of action of Germany’s technical trade measures, and accordingly proposes countermeasures including deepening rule dialogue, accelerating standard alignment, strengthening industrial upgrading, and utilizing multilateral mechanisms. It aims to provide theoretical reference and policy suggestions for building a defensive technical trade measure system adapted to the new situation of China-Germany trade.

Market Expansion Strategies for Cross-Border E-Commerce in Italy Under the Background of Digital Transformation

2026-04-16T13:49:30+08:00

Driven by factors such as consumption upgrading, policy support and the gradual improvement of infrastructure, Italy’s e-commerce market has shown a growth momentum, creating important opportunities for cross-border enterprises. Based on an analysis of Italian consumers’ behavioral preferences, mobile shopping trends, social e-commerce ecosystem and the current situation of the logistics system, this paper suggests that enterprises should strengthen compliant operations. They can expand market coverage through the integration of online and offline businesses, optimization of mobile terminal layout, construction of an efficient and collaborative cross-border logistics system and the implementation of multi-channel parallel operation strategies, thus gaining sustainable development advantages in competition.

Research on the Revitalization Mechanism of Industrial Heritage: Taking Chongqing Eling Second Factory as an Example

2026-04-16T13:49:29+08:00

As urban development shifts from incremental expansion to stock renewal, industrial heritage, as a carrier of “urban memory,” has become an important avenue for promoting high-quality urban development and enhancing its connotations. Chongqing, as a significant old industrial base in China, possesses a large number of industrial relics in urgent need of transformation, with its revitalization practices being both typical and unique. This study takes the Er’chang Factory in Eling, Chongqing, a typical industrial heritage revitalization project, as a case study and employs grounded theory as a qualitative research method. By collecting raw data from the internet using web crawlers and following a three-level process of open coding, axial coding, and selective coding, the data is systematically analyzed and conceptualized, gradually constructing and ultimately refining a theoretical model for industrial heritage revitalization centered on core drivers, value creation, and optimization and quality enhancement. This model provides a template for the revitalization of other industrial heritage sites.

A Study on the Anxiety and Future Planning of Office Workers after Retirement Age

2026-04-16T13:49:28+08:00

Retirement is a major turning point in the life of an office worker. As employees approach retirement age, anxiety about the future begins to set in. Among the factors that contribute to this anxiety, the most significant is the economic issue, in other words, money. In Japan, office workers receive a retirement allowance upon reaching retirement age, but due to concerns about financial insecurity in old age, some choose to delay the start of their pension benefits. Under such circumstances, it is not easy to declare retirement and embrace a “second life” after leaving work. Therefore, fewer Japanese office workers are choosing to retire completely at the official retirement age. According to a survey by the Recruit Works Institute, the number of people who continue working after retirement through reemployment, career change, or starting their own business is increasing. Accordingly, their ways of working and values about work are also changing. As shown, the differences in work values before and after retirement are summarized. Values above zero indicate what people after retirement consider important, while those below zero represent what people before retirement value more. It shows that while workers in their active years prioritize high income, promotion opportunities, and job stability, those after retirement place greater importance on personal responsibility for their work, opportunities for social interaction, maintaining a daily rhythm through work, and staying physically active. After retirement, many people tend to become socially isolated as their human relationships weaken. The absence of commuting can also lead to a loss of daily structure and tension, which may negatively affect health. Therefore, this paper takes a multifaceted look at the two major sources of anxiety after retirement: economic issues and physical and mental well-being. It also explores technical aspects related to alleviating these anxieties and examines strategies for living a fulfilling life after retirement. It should be noted that this study focuses primarily on cases from Japan.

Research on the Digital Transformation Paths of Small and Medium-Sized Enterprises (SMEs) in Daqing City

2026-04-16T13:49:28+08:00

As the digital economy reconstructs global industrial landscapes, the digital transition of small and medium-sized enterprises (SMEs) has evolved from a strategic option to a survival imperative, particularly for revitalizing the manufacturing sector in Northeast China. Taking Daqing City as a focal point, this study interrogates the structural impediments-ranging from capital volatility to technical misalignments-that stifle local SME modernization. By synthesizing these constraints, we propose the digitization, data-driven, intelligentization, ecosystem (DDIE) framework, a multi-tiered evolutionary roadmap tailored to the idiosyncratic needs of Daqing’s industrial base.

A Probe into Kans’ Short Drama Marketing Strategies Under the New Media Context

2026-04-16T13:49:27+08:00

Media integration and the digital wave have propelled the transformation of brand marketing strategies, with short drama marketing emerging as a novel communication paradigm. This paper focuses on the short drama marketing practices of Kans (the standardized English name for Han Shu), exploring its paths of value delivery and market breakthrough through content, channels, and user interaction. The study reveals that Kans has accurately seized opportunities in the micro-short drama industry. By relying on hit product-driven strategies, deep cultivation on Douyin, emotional narration, and key node marketing, the brand has achieved simultaneous growth in both brand voice and sales volume. However, it also faces challenges such as diminishing marginal benefits of short dramas, over-reliance on a single channel, and insufficient product competitiveness. This study provides practical references for the digital marketing of beauty brands. It also supplements a new perspective for academic research on short drama marketing.

Research on the Influencing Factors of Local Leisure Tourism Well-Being among the Silver-Haired Population in Xichang City from the Perspective of Positive Psychology

2026-04-16T13:49:26+08:00

Against the dual backdrop of the in-depth implementation of the proactive aging strategy and the continuous intensification of population aging, local leisure tourism within city limits has emerged as a crucial avenue for enhancing the health, social integration, and subjective well-being of the silver-haired population. This paper employs Seligman’s PERMA well-being theory as an analytical framework, focusing on five key factors: health support, digital inclusion, community embeddedness, safety perception, and cultural identity. It utilizes a mixed-methods approach combining questionnaire surveys and semi-structured interviews to conduct empirical research on the silver-haired population in Xichang City. The findings reveal that the five intrinsic dimensions of positive emotions, engagement, relationships, meaning, and accomplishment significantly and positively influence the well-being derived from local leisure tourism among the silver-haired group. Core external influencing factors include health support and travel convenience, digital inclusion and service accessibility, community embeddedness and public leisure provision, safety perception and risk protection, as well as cultural identity and local emotional connections. The interplay between intrinsic psychological dimensions and external environmental factors collectively determines the generation and intensity of well-being. The research conclusions enrich the cross-disciplinary research outcomes on tourism well-being and proactive aging, providing theoretical references and practical bases for local governments to construct a silver-haired-friendly leisure tourism environment, optimize age-appropriate service provision, and promote the high-quality development of the silver economy.

Research on the Problems of Environmental Trade Barriers in International Trade and Countermeasures

2026-04-16T13:49:25+08:00

With the wave of globalization is deepening, international trade is becoming more and more prosperous, and it has become a main driving force for the economic development of various countries. However, with the improvement of environmental protection awareness, environmental trade barriers have also become a difficult problem in international trade. These barriers are in the name of protecting the environment, but in fact they take trade liberalization and fairness as obstacles, bringing many barriers to international trade. Therefore, this study analyzes the problems of environmental trade barriers in international trade, with an aim to propose corresponding countermeasures and promote the healthy development of international trade.

From “Spectating” to “Decision-Making”: Uncovering the Pathways to Awakening Purchase Intentions for Educational Products in Live Streaming: A Grounded Theory Approach

2026-04-16T13:49:24+08:00

In recent years, the rapid growth of live-streaming e-commerce has boosted online consumption, with major edtech firms entering the space and creating a new type of “educational livestreamer.” Using grounded theory, this study interviewed 16 industry professionals. Through coding and analysis, it builds a theoretical model explaining how educational livestreaming influences consumer purchase intentions. The study defines the roles and pathways of key variables, livestreamer traits, consumer state, product value, situational factors, community atmosphere, operational mechanisms, and purchase intent. It offers a cross-disciplinary (communication and management) view of why educational livestreaming drives buying behavior, providing practical guidance for edtech companies, livestreaming teams, and platforms.