Keywords
Creative agriculture
Marketing strategy innovation
Retail model innovation introduction
Submitted : 2025-03-30
Accepted : 2025-04-14
Published : 2025-04-29
Abstract
This article first comprehensively analyzes the current development status of creative agriculture in Qinhuangdao City, pointing out that it has unique advantages in terms of resource endowments and cultural heritage. Although it has achieved certain results in recent years, it still faces challenges such as low brand awareness, single marketing channels, and insufficient innovation in retail models. In terms of marketing strategy innovation, this article proposes innovative ideas such as digital marketing, cultural IP marketing, and experiential marketing. Regarding retail model innovation, this article explores models such as online and offline integration, community group buying, and live streaming sales. This article presents an outlook for the future development of creative agriculture in Qinhuangdao City based on the research findings. It is believed that with technological advancements and consumption upgrades, creative agriculture has broad prospects.
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