Research on the Practice of Cross-Border E-Commerce Strategies: Taking Alibaba International Station as an Example
Download PDF
$currentUrl="http://$_SERVER[HTTP_HOST]$_SERVER[REQUEST_URI]"

Keywords

Alibaba International Station
Drainage
User

DOI

10.26689/jera.v8i4.7916

Submitted : 2024-07-16
Accepted : 2024-07-31
Published : 2024-08-15

Abstract

Currently, Alibaba International Station, as an emerging e-commerce platform in recent years, plays a crucial role in cross-border e-commerce trade. This article describes an overview of Alibaba International Station, as well as the methods of attracting traffic and some current problems encountered. Simultaneously, relevant suggestions are provided based on the problems.

References

Huang W, 2022, Web Content Construction of B2B Cross-Border E-Commerce Enterprises from a Multimodal Perspective, thesis, Southwest University of Finance and Economics.

Hu C, Zheng C, Luo Y, et al., 2023, Research on the Problems and Countermeasures of Domestic Enterprises Developing Cross-Border E-Commerce–Taking Alibaba International Station as an Example. Modern Commerce and Industry, 44(23): 20–22.

Li X, 2023, Analysis of Alibaba International Station Marketing Discourse from the Perspective of Linguistic Economics. Chinese and Foreign Corporate Culture, 2023(08): 109–111.

Huang S, 2024, Research on Cross-Border E-commerce Live Streaming Marketing Based on International Station Platforms–Taking Alibaba International Station Live Streaming Luggage Stores as an Example. Brand Marketing of Time honored Brands, 2024(03): 36–38.

Xu Z, 2022, Analysis of the Marketing Model of Independent Export Cross-Border E-Commerce Stations, thesis, Jilin University.

Shi H, 2024, The Impact of User Generated Content on Consumer Behavior Intention on Cross-Border E-Commerce Platforms. Journal of Xi’an University of Electronic Science and Technology (Social Science Edition), 34(01): 72–81.

Wang F, Zhang Y, 2024, Analysis of Diversion Strategies for Independent Cross-Border E-Commerce Stations. Foreign Economic and Trade Practice, 42(01): 63–67 + 73.

Wu J, Liu C, 2023, Research on the Strategy of Introducing Independent Websites for Cross-Border E-Commerce Enterprises Considering Brand Promotion. Journal of Dali University, 8(12): 79–87.

Lai Y, Wu M, Cai Q, et al., 2023, Practice and Research on the Transformation of Traditional Cross-Border E-Commerce Platform Models to Independent Sites Under the New Development Pattern of Dual Circulation. China Business Review, 2023(23): 14–17. https://doi.org/10.19699/j.cnki.issn2096-0298.2023.23.014

Xu J, Cha Y, 2023, Research on the Development Strategy of Agricultural Product Live Streaming Business on Cross-Border E-Commerce Platforms–Taking S Platform as an Example. Modern Commerce and Industry, 44(21): 61–63. https://doi.org/10.19311/j.cnki.1672-3198.2023.21.020

Ke T, 2023, Research on Marketing Strategy of SD Company’s Amazon US Site Store, thesis, University of Electronic Science and Technology of China. https://doi.org/10.27005/d.cnki.gdzku.2023.005906

Li Q, Zhao H, 2023, Marketing Research on Amazon Cross-Border E-Commerce Platform–Taking a Certain Company as an Example. Industrial Innovation Research, 2023(13): 73–75.

Shen Y, 2023, Exploration of Operational Issues and Improvement Strategies for Small and Medium-Sized Cross-Border E-Commerce Enterprises in the New Era. Chinese and Foreign Corporate Culture, 2023(06): 126–128.

Li M, 2023, Research on Marketing Strategy of Cross-Border E-Commerce KL Company, thesis, Qingdao University of Science and Technology.

Dong X, 2023, Research on Optimization Strategies for Cross-Border E-Commerce Live Streaming Marketing of Company A, thesis, Guangxi University, 2023.