Research on the Design of Innovative Play Blind Box Based on AR Digital Technology Empowering Traditional Intangible Cultural Heritage
Download PDF

Keywords

Augmented reality technology
Intangible cultural heritage
Inheritance
Innovation

DOI

10.26689/jera.v8i3.7201

Submitted : 2024-05-21
Accepted : 2024-06-05
Published : 2024-06-20

Abstract

The development of science and technology, especially the rise of augmented reality (AR) technology provides a new way for the inheritance and innovation of traditional intangible cultural heritage. Based on the design and research of the tide play blind box of AR digital technology empowering traditional intangible cultural heritage, this paper discusses the application and feasibility of AR technology in the traditional intangible cultural heritage, analyzes the strategy of implementing AR technology empowering intangible cultural heritage, and puts forward corresponding countermeasures for the challenges that may be faced, aiming at providing new ideas and methods for traditional intangible cultural heritage and modern science and technology.

References

Yang Y, 2023, Research on AR Digital Design and Display of Artistic Intangible Cultural Heritage in Jiangsu Section of the Grand Canal, dissertation, Nanjing University of Posts and Telecommunications.

Zeng Q, 2023, Creative Design Performance of Visual Image of Traditional Intangible Cultural Heritage Brand. Daguan, 2023(09): 10–12.

Liu Y, 2023, Intangible Cultural Heritage “Tide.” Consumption Daily, September 5, 2023.

Fan J, 2023, The Application of Guangxi Intangible Cultural Heritage Cultural Elements in Cultural and Creative Products. Cultural Tribune, 2023(08): 36–39.

Zhou G, 2023, Research on the Communication Path of Chinese Traditional Sports Intangible Heritage Culture in the Era of Media Convergence. Contemporary Sports Science and Technology, 13(21): 152–155.

Huang Q, Yang F, Shen A, 2023, Research on Interactive Game Design Based on Traditional “Intangible Cultural Heritage” Culture. Packaging Engineering, 44(12): 235–239 + 249.

Chen B, 2023, “Tradition + Creativity” Brings New Modern Appeal to Intangible Cultural Heritage, Liaoning Daily, June 11, 2023.

Zhang M, 2023, Research on the Application of Zodiac Elements in the Design of E-Sports Blind Box, dissertation, Harbin Normal University.

Zhao X, Song C, Li Y, 2023, Analysis of the New Path of Blind Box Design from the Perspective of Chinese Traditional Crafts. Chinese Fine Arts, 2023(02): 107–110.

Kang X, Han C, 2023, The Application of Jili Silk Folk Culture in Blind Box Design. Toy World, 2023(02): 20–22.

Tao R, 2023, The Design and Marketing of Intangible Cultural Heritage Play under the Layer of Deconstructuring Subculture. Journal of Anhui University of Science and Technology (Social Science Edition), 25(02): 85–92.

Pan S, 2023, Research on the Design of Intangible Cultural Heritage Derivative Products in Yangzhou Under the Background of Digitalization. Art Grand View, 2023(05): 53–55.

Hu X, 2023, Research on IP Image Blind Box Design of Intangible Cultural Heritage Products -- Taking Shanlian Lake Pen as an Example. Footwear Technology and Design, 3(02): 36–38.

Xiang Q, Wang H, 2023, A Study on the Integration of Blind Box Cultural and Creative Design and Intangible Cultural Heritage Protection: A Case Study of Yangju Opera. Collection and Investment, 14(01): 194–196.

Shi P, 2022, Research on the Blending Role of Cultural and Creative Products in Carrying Forward Traditional Culture: A Case Study of Nanjing Non-Heritage Culture. Tianyang, 2022(16): 30–32.