Research on Dynamic Graphic Features in Digital Media Interfaces
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Digital media
Dynamic graphics
Visual cognition
Information cognition
Aesthetic perception



Submitted : 2024-02-28
Accepted : 2024-03-14
Published : 2024-03-29


In digital media interfaces, dynamic graphics integrate elements of animation design, graphic design, and cinematic language, presenting in various forms and demonstrating significant inclusivity. From the perspective of visual cognition, by capturing dynamic graphics within the interface, three-dimensional information such as time and space is acquired, and the cognition process exhibits characteristics of spatial and temporal correlation. In terms of information cognition, dynamic representation fragments information, resulting in a sense of discontinuity and intermittent memory. The efficiency of information cognition and transmission is enhanced through the coordination of audio, video, and other elements. In aesthetic perception, with the rise of Internet culture, people’s aesthetic perceptions towards dynamic graphic design have evolved, showcasing a generalization of form and the instantaneous nature of content. Technically, the complexity of design and the diversity of applications have established dynamic graphics as a typical design style label in digital media interfaces.


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