With the rapid development of China’s society and economy, the process of urbanization has been accelerated, and the transportation system has become more complicated, especially the frequent occurrence of traffic accidents, traffic congestions, and environmental pollution. In the context of the rapid development of Internet technology, digital technology, artificial intelligence technology, etc. We apply them to traffic management as effective ways to improve China’s traffic operation management. Based on big data processing technology, this paper discusses its application strategy in intelligent transportation, in hope of serving as a reference.