Thematic Tour Interactive Experience Platform Empowered by Dynamic Path Planning and Augmented Reality: An Empirical Study on Enhancing Visitor Engagement and Cultural Identity
Abstract
This study focuses on the application of dynamic route planning and augmented reality (AR) technology within interactive theme trail platforms. Taking the “Dongpo Travelogue” digital guide mini-program as a case study, it employs empirical analysis to explore its impact on enhancing visitor engagement and cultural identification. Employing a combined quantitative and qualitative methodology, the study analyses the platform’s functional implementation in route planning, cultural narration, interactive games, and their impact on visitor experience. Findings indicate that the integration of dynamic route planning and AR technology significantly enhances visitor engagement and cultural identity, offering novel insights for the digital transformation of the cultural tourism industry.
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