Exploration of the Impact of New Media Interactive Language on College Students' Interpersonal Communication Psychology and Guidance Pathways in the Network Era

Abstract

In the era of networkization, new media interactive language has rapidly developed relying on digital platforms, exhibiting distinct characteristics such as simplification, jocularity, multimodality, compartmentalization, and immediacy. It systematically influences college students' interpersonal communication psychology through triple mechanisms of cognition, emotion, and behavior. New media interactive language plays a positive role in lowering social barriers for college students, alleviating communication anxiety, expanding social circles, satisfying belonging needs, enriching emotional expression, and enhancing communication efficiency. However, it also triggers a series of negative issues, including language skill degradation, real-world social alienation, superficial thinking, lack of deep interaction, cognitive biases in communication, and communication barriers. Based on this, this study proposes targeted guidance pathways and strategies from three dimensions: higher education, college students' self-adjustment, and optimization of social culture and online environment. The aim is to assist college students in constructing healthy interpersonal communication psychology and social patterns, and to promote the positive development of the new media language ecosystem.