Cultural and Arts Studies
https://ojs.bbwpublisher.com/index.php/CAS
<p>Cultural and Arts Studies (CAS) is an international academic journal dedicated to fostering interdisciplinary cultural exchange and innovation in art theory. The journal focuses on global cultural phenomena, artistic practices, heritage preservation, aesthetic theories, and media studies, encouraging critical thinking and cutting-edge exploration. It provides a high-level platform for scholars, artists, and cultural practitioners to integrate theory with practice, facilitating in-depth dialogue and innovative development in the fields of culture and arts. Adhering to rigorous academic standards, the journal publishes original research papers, critical reviews, and case studies from diverse perspectives including history, philosophy, sociology, and anthropology, contributing to the advancement of global cultural and arts research.</p>en-USCultural and Arts Studies3083-3957Intelligent Technology Empowering Content Marketing: Construction Logic and Empirical Study of AI-driven Private Traffic Matrix
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14253
<p>This paper focuses on intelligent technology, especially the automatic content distribution driven by artificial intelligence (AI), which empowers the construction and optimization of the private traffic matrix in the career-planning knowledge payment industry. In the digital era, private traffic management has become a core strategy for knowledge payment platforms to enhance user engagement and conversion rates. AI builds a comprehensive private traffic system through precise personalized recommendations, user profiling analysis, and automated content production, thereby improving operational efficiency and profitability of platforms. Through empirical data analysis, this study reveals the specific applications of AI in content marketing and explores future development trends as well as potential technological challenges.</p>Biao Wang
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-18211610.26689/cas.v2i1.14253Dynamic Combination of Paper-cut Elements in Paper Packaging
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14254
<p>According to the characteristics of paper-cut art and its cultural connotation, this paper analyzes the characteristics and interactive function requirements of paper packaging form, deeply creates paper-cut elements, and integrates them into the visual design of paper packaging. The innovation point is to explore various forms of expression<br>and dynamic combination of paper-cut elements through the shape of paper packaging, and create a dynamic visual language at the level of space, time, vision and user interaction. This dynamic combination of paper-cut is of great significance to enhance the cultural value, aesthetic value and commercial value of paper packaging.</p>Tao Feng
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-182171210.26689/cas.v2i1.14254Investigation and Research on the Development and Implementation of Aesthetic Education Curriculum in Higher Vocational Colleges under the Core Competency Framework
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14256
<p>The role of aesthetic education in higher vocational colleges has garnered increasing attention, as it not only enriches students’ campus cultural life but also enhances their innovative and practical capabilities. Higher vocational colleges should provide diversified aesthetic education platforms and encourage students to participate in artistic<br>activities and social practices, thereby achieving the organic integration of knowledge, skills, emotions, and values. This study investigates and analyzes the current status of aesthetic education curriculum implementation in Chinese higher vocational colleges, examines students’ perceptions, interests, and demands for such courses, identifies existing challenges, and proposes targeted solutions. The findings reveal that most students perceive aesthetic education as crucial for personal growth. However, issues such as homogeneous course formats and tedious teaching content persist. This research aims to provide insights for improving the quality of aesthetic education curricula in higher vocational institutions.</p>Shan WangZhiwei LiJian Sun
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-1821263510.26689/cas.v2i1.14256The Art of Filmmaking: A Holistic-Phenomenological Approach—Case Study of the Film And the Alley She Whitewashed in Light Blue
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14257
<p>This paper aimsto present my interpretation of the holistic-phenomenological worldview adopted by me in Architecture, being my main profession both in theory and practice, to the way it was implemented in the process of creating my film. A process that forms a coherent representation of a complete worldview, fundamentally different from conventional film production. The holistic worldview has stood at the forefront of the Scientific discourse in disciplines like phenomenology, neurobiology, psychology, cognitive sciences, recent theories of complexity, and is in convergence with the fundamentals of Buddhist science and philosophy. Worlds to which my work is associated with, apparently underlying the essence of my film and the way it was created. My personal experience in multidisciplinary fields of the arts, allows me to state confidently that there is no essential difference between designing a town square, a building, a chair, a layout of a book or a frame of a film. The same set of rules that determines the correct relationship between the parts and the whole and gives a sense of unity and beauty in architecture applies in its abstract definition to anything consisting of matter, form and color, at any level of scale. The difference lies in the content, the components, and the level of complexity. The basic argument that will be presented here is that to change the feeling of the environment and create beautiful places we really feel ‘at home’, as well as creating a timeless film generating emotional experience, what is needed is not a change of style or fashion, but a transformation of the mechanistic worldview underlying current thought and approaches to the holistic one.</p>Nili Portugali
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-1821364610.26689/cas.v2i1.14257The Bottleneck in the Inheritance of Red Flag Canal Folk Songs and Its Innovative Practices
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14258
<p>The Red Flag Canal folk songs are a treasure of folk music created by the people of Linzhou during the construction of the Red Flag Canal project in the 1960s. Centered on labor chants and small tunes, these songs embody collective memories and the spirit of the Red Flag Canal within a specific historical context. Through methods such as literature review, field research, and oral interviews, this study systematically collects and organizes historical materials related to the Red Flag Canal folk songs, analyzes their geographical and historical-cultural origins, and examines current challenges such as declining performance scenarios, insufficient documentation, lagging innovation, and the absence of key transmission figures. Building on this, the study explores contemporary development paths for the Red Flag Canal folk songs from dimensions like artistic expression innovation, dissemination route expansion, and inheritance mechanism construction, providing theoretical references and practical insights for the dynamic preservation and innovative development of this red folk music culture.</p>Benxi CuiYating MaoZidong HaoMengxia Chen
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-1821475310.26689/cas.v2i1.14258From “Literati” Art to “Digital” Art-Exploring the Convergence of Different Art Forms through a Poly-Artistic Approach
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14259
<p>In the context of global pluralistic development, the trend of convergence among different art forms has become one of the most prominent characteristics in today’s cultural and artistic fields. From the cultural phenomenon of “poetry-painting integration” during the Warring States period to the current “synthesis of arts” in digital art, these developments reflect the mutual influence, complementarity, and cross-pollination among diverse artistic forms, resulting in a shared evolution of artistic expression. The fusion of multiple art forms is bound to propel the advancement of the cultural and artistic landscape, continuously enriching the expressive power of artworks and deepening their conceptual resonance.</p>Cong Guan
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-1821545910.26689/cas.v2i1.14259The Continuation and Transformation of Fujian’s Folk Artistic Genes in Lacquer Painting Creation
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14260
<p>As the core birthplace of modern Chinese lacquer painting, Fujian has deeply integrated its folk art genes with lacquer painting creation, forming a unique “Fujian phenomenon”. This paper takes representative Fujian folk art forms such as the Huian Women’s Folk Art, Zhangping Farmers’ Paintings, and Xianyou Gilded and Colored Painting as research objects, analyzing the composition and aesthetic characteristics of its Fujian folk art genes, and proposing its continuation path and transformation innovation from the perspective of digitalization in contemporary society. It is hoped that this can provide an effective model for the dynamic inheritance of excellent traditional Chinese culture.</p>Jing Yu
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-1821606610.26689/cas.v2i1.14260The Visual Language and Spiritual Signification of Gupta-Style Buddhist Sculpture: A Case Study of Cave 169 at the Bingling Temple Grottoes
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14261
<p>This article investigates how sculptural conventions associated with the Gupta period were appropriated and re-signified in a Chinese cave-temple context, focusing on the principal images of Cave 169 at the Bingling Temple Grottoes (Gansu, China). Drawing on formal analysis and comparative stylistic reading, the study identifies a cluster of features often linked to the Sarnath idiom, smooth modelling, downcast half-closed eyes, the so-called “Gupta smile,” and a robe rendered as a thin, rhythmically folded surface. At the same time, these traits are shown to be selectively adapted through local workshop practices, iconographic programs, and material constraints. Interpreting the images as visual media for Buddhist devotion and instruction, the paper argues that their calm expression and idealized body proportions function not merely as aesthetic choices but as carriers of doctrinal values such as compassion, wisdom, and transcendence. By situating Bingling within broader transregional networks of artistic circulation, the article contributes to discussions on the cross-cultural transmission of Buddhist visual languages and the formation of shared regimes of sacred representation across Eurasia.</p>Jiuzhou Li
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-1821677110.26689/cas.v2i1.14261An Exploration of Blended Teaching in Advanced Mathematics through the Integration of Knowledge Graphs and AI Teaching Assistants
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14262
<p>In the context of educational informatization and higher education reform, the blended teaching model plays a crucial role in the innovation of advanced mathematics education. Research shows that the deep integration of knowledge graphs and AI teaching assistants effectively addresses the issues of fragmented knowledge systems and insufficient personalized support in blended teaching. By providing structured knowledge presentation and intelligent learning support, it significantly enhances students’ autonomous learning abilities and knowledge retention efficiency. This approach offers a feasible practical path for the intelligent teaching reform of foundational courses in science and engineering.</p>Juan YuZihan Gao
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-1821727910.26689/cas.v2i1.14262Innovative Practices of Narrative Expression in Graphic Design Empowered by Traditional Cultural IPs
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14263
<p>Against the backdrop of the in-depth advancement of the cultural confidence strategy and the vigorous development of the IP economy, traditional cultural IPs, with their profound cultural heritage and strong dissemination power, have become an important source of inspiration for graphic design innovation. Narrative expression in graphic design, as a core means of conveying information and evoking resonance, has a natural logical convergence point with the integration of traditional cultural IPs. This article, based on the intrinsic connection between traditional cultural IPs and graphic design narratives, analyzes the innovative directions from three dimensions: narrative content, form, and emotion. It explores the practical paths of IP screening and deconstruction, symbolic translation, and cross-media scene expansion, and proposes optimization strategies and evaluation systems in response to the current practical predicaments. The research aims to provide theoretical references and practical lessons for graphic design to break through the expression bottleneck and achieve a win-win situation of cultural and communication values, promoting the creative transformation and innovative development of traditional culture in the modern design context.</p>Junda Mu
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-1821808610.26689/cas.v2i1.14263Practical Exploration of Music Education in Facilitating the Living Heritage of Li and Miao Cultures in Hainan
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14264
<p>Under the dual perspectives of global cultural diversity and localized education, how to use systematic educational methods to promote the dynamic inheritance of ethnic minority music culture has become an important issue that urgently needs to be addressed. At present, there is a problem of shrinking inheritance fields and single inheritance methods in the modernization process of Li Miao music culture in Hainan Province. This article mainly studies the role of music education in the inheritance of Li Miao culture. Starting from specific approaches such as school curriculum, community activities, and digital resources, it explores the practical strategies and possible approaches adopted in activating cultural resources and responding to practical challenges.</p>Dan Wu
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-1821879110.26689/cas.v2i1.14264From Symbolic Decoding to Embodied Reconstruction: A Cross-modal Translation Study of Chu Cultural Heritage Based on Generative AI (AIGC)
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14265
<p>In response to the issues of style deviation and semantic loss in the generation design of traditional cultural heritage, this study aims to explore an innovative design paradigm of translating from “physical symbols” to “digital embodied experiences”. Firstly, based on the theory of embodied cognition, this study constructed a theoretical model for the embodied translation of visual elements of Chu culture, clarifying the cognitive mapping mechanism of cultural genes in digital reconstruction. At the technical implementation level, a visual style transfer workflow centered on the Stable Diffusion and LoRA models was developed. Through parameterized training and constraining the cultural consistency of the generation space, it solved the problems of aesthetic consistency and style deviation in the digital generation of traditional patterns. Through a series of design practices in “Delta.Studio”, this approach demonstrated its effectiveness in immersive interaction, mobile application, and cultural product development. AIGC technology not only efficiently expands the visual expression dimension of intangible cultural heritage but also realizes the dynamic activation of cultural genes through the closed loop of “human intervention - model training - multimodal output”. This study provides a replicable methodological reference for the protection and innovative design of cultural heritage from the perspective of digital humanities.</p>Yue Xu
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-1821929910.26689/cas.v2i1.14265Analysis of Fractal Geometry in the Spatial and Structural Design of Ancient Chinese Architecture
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14266
<p>Based on the theory of fractal geometry, this article explores the fractal characteristics of ancient Chinese architecture in terms of space and structure. The study reveals that using “interior” as the basic fractal unit, through iterative and self-similar mechanisms, a hierarchical spatial system from individual buildings, courtyards, to settlements and cities has been formed. In terms of structure, components such as purlins and beam frameworks exhibit strict scale recursion and iterative logic. The research also reveals the fractal isomorphism between the “world” concept in traditional Chinese architecture and spatial organization, and further elaborates on the implications of fractal thinking for modern architectural design, evaluation, and historical environmental protection, providing a theoretical reference for the inheritance and innovation of Chinese architectural culture.</p>Jie Zhao
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-182110010910.26689/cas.v2i1.14266The Stage Reconstruction and Innovation of the Artistic Form of Hainan Li Ethnic Women’s Dance Through the Dance Work “Echoes of Life”
https://ojs.bbwpublisher.com/index.php/CAS/article/view/14267
<p>The Hainan Li ethnic group’s dancing of the mother dance is a typical representative of the ancient sacrificial culture of the Li ethnic group, with rich ethnic memory and cultural connotations. The dance work ‘Echoes of Life’ is based on the intangible cultural heritage of the Li ethnic group in Hainan, known as the ‘Dancing Mother Dance’. Through the reconstruction of traditional sacrificial scenes using modern dance vocabulary, it forms three major artistic features: the interweaving of sacrificial culture and life philosophy, the intertextuality of prop symbols and body language, and the integration of traditional procedures and modern aesthetics. It not only preserves the original cultural genes of the mother dance, but also endows dance works with the distinctive aesthetic value of the times, providing innovative references for the modern inheritance and expression of intangible cultural heritage dance.</p>Tingting Zhao
Copyright (c) 2026 Cultural and Arts Studies
2026-03-182026-03-182111011410.26689/cas.v2i1.14267