Keywords
Brand culture
Marketing
Submitted : 2022-02-21
Accepted : 2022-03-08
Published : 2022-03-23
Abstract
With the changes of the times and the rapid development of economy, high street fashion has become the object pursued by many young people. The development of high street fashion is not only the embodiment of social progress, but also a cultural concept. This paper analyzes the cultural development and marketing strategies of high street fashion brands, as well as the important position of high street fashion in the field of design. The relationship between high street fashion in cultural development and marketing is also explored based on the current development situation and market trend of the clothing industry.
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