Keywords
Social media
Participation of fans
Star-chasing
Extreme behaviors
Submitted : 2022-01-18
Accepted : 2022-02-02
Published : 2022-02-17
Abstract
The emergence of social media has facilitated the dawn of fan behavior. As their voice and initiative continue to increase, fan groups have also exerted a huge influence on social media. This paper studies the star-chasing of fans and their extreme behaviors, supplemented by the cultivation theory as theoretical support, and then collects data in the form of questionnaires to analyze the correlation between the degree of participation and their extreme behaviors.
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