Research on development strategy of ice and snow culture tourism derivatives in Jilin province

Abstract

Abstract. With the rapid development of ice and snow tourism industry in Jilin Province, a new economic growth point has been formed. However, the development of ice and snow cultural tourism derivatives is still in its infancy, lacking of creative expansion in breadth and historical excavation in depth, low technological content of products, lacking of added value, single marketing method, and no industrial chain structure. It is an important way to break through the convergence of derivative design of ice and snow culture tourism to tap the ice and snow natural culture and folk culture resources, create interesting derivative image design and develop interactive technology.