Research on Innovative Design of Tourism Cultural and Creative Products from the Perspective of Huizhou Intangible Cultural Heritage Culture: Taking Wood Carving Patterns as an Example

Abstract

With the increasing prosperity of tourism, the corresponding market demand for tourist souvenirs increases. From the perspective of intangible cultural heritage, this paper takes the wood carving, one of the three carvings in “Huizhou” as an example to explore the cultural and creative artistic value of wood carving tourism. As wood carving is an important embodiment of the inheritance and development of Chinese traditional culture, its artistic form and characteristics provide rich design elements for design, and has the most artistic expression and industrial prospect, the academic circles explore its creative ideas and carving patterns from wood carving, so as to obtain new artistic inspiration. Starting with the development of “Huizhou” characteristic cultural tourism creative products, the author combines Huizhou wood carving patterns with tourism cultural and creative design from the perspective of regional culture, so as to meet the development requirements of the new era, sublimate the traditional regional elements, and how to use different design methods to show regional culture in the design of tourism cultural and creative products, it’s worth thinking about.