The Rise of Time Fengjun Entertainment
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Keywords

Time Fengjun Entertainment
Fandom
Marketing strategy
Development

DOI

10.36922/ssr.v3i3.1179

Submitted : 2021-08-31
Accepted : 2021-09-15
Published : 2021-09-30

Abstract

The profit generated by Time Fengjun Entertainment through the fandom culture is immeasurable. A retrospective view at the development of Chinese idol industry has shed light on the extensive achievement and revolution made in the past few year. Based on the system of Japanese pop culture (J-Pop) and Korean pop culture (K-pop), Chinese idol industry gradually forms a special scale, and also conceives its own way of identifying and nurturing idols. Time Fengjun Entertainment is the only company which focuses on the development and training of teenagers who have the potential of becoming idols. In this article, the factors underlying the rise of Time Fengjun Entertainment and the possible strategies it took are analyzed.