An Analysis of Consumers’ Emotional Needs in the Multi-wear Design

Abstract

Consumer demand is a kind of psychological activity; it has an important connection with consumer behavior. And human beings are emotional animals, their consumption behavior is driven by emotion. The study of consumers’ emotional needs, has a guiding and promoting role for product design. Based on consumers’ emotional needs, this paper studies the multi-wear design, analyzes the performance of consumers’ emotional needs in the multi-wear design, and puts forward the consumers’ emotional needs the method of multi-wear design. So as to provide consumers with better sense of use design, better meet the emotional needs of consumers, achieve the purpose of prolonging the service cycle of clothing, and also provide more considerations and methods for sustainable clothing design.