Keywords
Influencing factors
Industrial clusters
Response
Submitted : 2024-02-29
Accepted : 2024-03-15
Published : 2024-03-30
Abstract
The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy, and with the rapid development of information technology and the upgrading of the agricultural industry, rural e-commerce is showing a vigorous momentum of development. Traditionally, agricultural products are mainly sold through traditional farmers’ markets, which are subjected to geography and channel limitations, resulting in inefficient circulation of agricultural products. This paper analyzes the definition, the status quo, as well as the influencing factors of rural e-commerce development. On this basis, countermeasures for the advancement of rural e-commerce development are put forward.
References
Xu Y, Ke X, Bin N, et al., 2015, Research on the Development of Rural E-Commerce in Guangdong Province. Southern Agriculture, 9(16): 41–47.
Wang P, 2016, Problems and Countermeasures of Rural E-commerce Development in China. Academic Journal of Zhongzhou, 2016(9): 43–47.
Chen L, Rural E-Commerce Development Problems and Countermeasures. Business Economy, 2016(2): 31–32.
Zhu H, Li Y, Du X, et al., 2018, China’s Rural E-Commerce Logistics Development Status Quo Problems
and Enhancement Countermeasures. Logistics Engineering and Management, 40(1): 2–4.
Li N, 2017, Research on the Development Problems of Rural E-Commerce in Henan. Journal of Jiaozuo University, 31(4): 57–59.
Zu C, Wang Q, Hao J, et al., 2019, Research on the Willingness of Poor Farmers to Participate in E-Commerce for Poverty Alleviation and Influencing Factors. Market Weekly, 2019(11): 84–85.
Hu J, 2020, A Survey on the Status Quo and Countermeasures of Rural E-Commerce Development. Scenic Spots, 2020(5): 157–159.
Zhong Y, 2016, Current Situation of Rural E-Commerce Development and its Impact on Rural Residents’
Consumption. Business Economics Research, 2016(11): 173–175.
Chen S, 2016, Current Situation, Problems and Countermeasures of Rural E-Commerce Development in China Under the Background of “Internet+”, dissertation, Central China Normal University.
Zhu H, Li Y, Du X, et al., 2018, Current Problems and Enhancement Countermeasures of Rural E-Commerce Logistics Development in China. Logistics Engineering and Management, 40(1): 1–2.
Liu J, 2014, Discussion on the Current Situation and Development Trend of E-Commerce Application. New Countryside (CN23-1552/S), 2014(08): 27–30.
Zhang Q, Yin L, 2016, An Overview of Research on the Development Status of Rural E-Commerce in China. Anhui Agricultural Science, 44(10): 239–241. https://www.doi.org/10.3969/j.issn.0517-6611.2016.10.081
Xu L, 2015, Analysis of the Development Status Quo and Problem Countermeasures of Rural E-Commerce in China. Business, 2015(42): 102–103.
Ma L, 2016, Research on the Current Situation of Rural E-Commerce Development and Countermeasures
Under the Background of “Internet+”. Economic Forum, 2016(11): 93–94. https://www.doi.org/10.3969/j.issn.1003-3580.2016.11.024
Lai M, Yang Q, 2017, Research on the Development Status and Strategy of Rural E-Commerce. Modern Rural Science and Technology, 2017(4): 9–10. https://www.doi.org/10.3969/j.issn.1674-5329.2017.04.008