Keywords
Entrepreneurship
Business strategies
Literature review
Questionnaire
Submitted : 2021-08-31
Accepted : 2021-09-15
Published : 2021-09-30
Abstract
E-commerce is evolving as an innovative tool in a wide range of areas, and has changed the face of entrepreneurship by making them more efficient and dynamic. In this paper, the author firstly reviewed the current development of e-commerce and entrepreneurship, as well as existing opportunities and challenges in this field. This paper also combines both qualitative method (literature review) and quantitative method (questionnaire-based research) to explore the impact of e-commerce on the landscape of entrepreneurship. The findings of this study suggest that the development of e-commerce has triggered fundamental changes in entrepreneurial activities. It significantly promotes the entry of new start-ups and facilitates the growth of their businesses. Meanwhile, small- and medium-sized firms also encounter greater challenges when they try to adopt and implement e-commerce.
References
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